Raymond James Launches Client 360 Platform and AI Academy for Advisors
Raymond James unveiled a consolidated client information platform and announced a training academy focused on artificial intelligence at its annual conference in Las Vegas on Monday. Client 360, which moves from beta to full availability, brings client insights, account information, customer relationship management content, and recent activity into a single view within the firm's existing Client Center.
Chief Information Officer Andy Zolper said the system eliminates the need to switch between multiple tools. "Everything is summarized, organized and delivered in one spot," he said during the conference opening.
The platform also surfaces the firm's Opportunities application, which identifies potential discussion areas with clients. Advisors now see multiple account opportunities integrated with CRM notes and recent transactions for each household.
$1.1 Billion Technology Investment
Raymond James plans to spend $1.1 billion on technology over the next year. Client 360 fits within this broader effort to give advisors a more consolidated view of client information, a strategy other wealth technology providers and large registered investment advisors have also pursued.
Private Client Group President Tash Elwyn stressed that the firm's AI investments aim to support advisors, not replace them. "We're going to continue to invest in these tools and technologies to not only create competitive advantage for you, but I think even more notably, to reaffirm you as the center of the universe to your clients," Elwyn said.
New AI Tools and Training
Raymond James announced several AI-powered applications: an AI note assistant for its CRM, Zoom AI meeting summaries integrated into the CRM, and generative AI search capabilities.
The firm built these platforms with Amazon Web Services and currently uses Anthropic's Claude for AI language modeling. Zolper said the company remains open to working with other AI language model providers.
Raymond James is launching an AI Academy training program for financial advisors. The academy will offer virtual training and workshops on prompt engineering, agent productivity, and Microsoft 365 integrations, among other use cases. The program begins immediately after the conference.
Raimond Agent Expands Capabilities
The firm is developing a proprietary AI agent previously called Rai, now renamed Raimond. Currently, 600 advisors and 1,400 home office employees are testing it.
Over the next six to 12 months, Raymond James plans to move Raimond from answering questions to performing tasks. Zolper gave an example: an advisor could ask "How do I open a trust account?" and receive the response "Would you like me to do it for you?" The firm is proceeding cautiously to ensure advisors feel comfortable with this level of automation.
While Raimond currently serves advisors only, Zolper said it could become client-facing if advisors identify a use case for that expansion.
Understanding the underlying technology behind these tools matters for advisors implementing them. Generative AI and LLM training can help teams grasp how systems like Claude function and what they can and cannot do reliably.
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