REA Group Launches New App Features to Boost Property Search Experience
Realestate.com.au has rolled out five new app features just in time for spring, aiming to improve the property buying process ahead of the busy selling season. These updates bring fresh ways for buyers to engage with listings and make informed decisions faster.
Immersive Property Walkthroughs and AI Highlights
Buyers can now virtually explore homes through immersive walkthrough videos, allowing them to assess layouts, natural light, and room sizes as if physically present. Alongside this, AI-driven property highlights summarize key features, simplifying comparison across listings.
Building and Pest Reports Plus NBN Checks
The app integrates options to purchase building and pest reports directly within listings, giving buyers easy access to crucial property condition information. Additionally, users can verify NBN availability on the spot, streamlining the due diligence process.
Seamless Offer Submission and Market Insights
Property seekers can submit offers through the app by sending price and terms straight to agents, with the flexibility to edit or withdraw these offers anytime. After settlement, buyers receive monthly market insights tracking property value changes, nearby sales, and buyer demand.
Benefits for Buyers and Agents
- Buyers: Gain clearer insights and faster understanding of properties, enabling quicker decision-making.
- Agents: Showcase listings with rich media and detailed info to attract motivated buyers effectively.
- Owners: Stay informed about local market trends and property performance to plan next moves confidently.
Jonathan Swift, REA Group's executive general manager for consumer product, highlights that these features help buyers act sooner with better knowledge. The inclusion of interactive floor plans and detailed content reflects what users have requested for a more transparent property search.
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