Real Brokerage Acquires Flyhomes’ AI Home Search Tech to Streamline Home Buying and Offer Flexible Mortgage Solutions

The Real Brokerage Acquires Flyhomes’ Consumer Home Search Technology to Advance AI-Driven Home Buying Experience

The Real Brokerage Inc. (NASDAQ: REAX), a technology platform focused on reshaping real estate for agents, buyers, and sellers, has acquired the AI-powered consumer home search portal and related technology assets from Flyhomes. Alongside this acquisition, Real made an equity investment in Flyhomes to back its transition into a wholesale mortgage lender offering modern home financing solutions.

Tamir Poleg, CEO of Real, emphasized the strategic value of this move: “By bringing Flyhomes’ consumer technology under the Real umbrella, we’re combining the best in real estate innovation to deliver a seamless, AI-powered experience—designed around people—for both agents and consumers.”

Advancing AI-Driven Home Buying

This acquisition supports Real’s mission to simplify the home buying process by integrating AI-driven technology that improves both agent and client experiences. Flyhomes’ consumer portal, known for its deep MLS integrations, real-time market insights, and intuitive interface, will soon merge with Real’s upcoming consumer product, Leo for Clients. This AI-powered platform aims to streamline the buying and selling journey for consumers.

Leo for Clients will complement Real’s existing AI assistant for agents, Leo, which currently handles thousands of real-time, context-aware queries daily, helping agents operate more efficiently.

Mortgage Solutions and Transaction Flexibility

Through its subsidiary, One Real Mortgage, Real will offer Flyhomes’ “Buy Before You Sell” financing options to agents and their clients. This initiative aligns with Real’s goal to streamline transactions by providing more flexible, client-centric mortgage products that fit modern homeownership needs.

Poleg noted, “Offering Flyhomes’ ‘Buy Before You Sell’ products through One Real Mortgage gives our agents and clients greater control and flexibility on their path to homeownership. It’s a step forward in simplifying real estate transactions.”

Enhancing Technology and Talent

Real’s proprietary software platform for agents, reZEN, powers over 120,000 transactions annually. The integration of Flyhomes’ consumer platform and engineering team adds proven technology and skilled R&D talent with deep real estate domain knowledge.

Pritesh Damani, Real’s Chief Technology Officer, explained, “This acquisition connects agent tools, client experience, and transaction flow in a single intelligent ecosystem. With Leo and reZEN transforming agent workflows, we now have the foundation to bring that intelligence to buyers and sellers through an intuitive, personalized consumer interface.”

Flyhomes’ Strategic Shift

Tushar Garg, Co-Founder and CEO of Flyhomes, commented on the transition: “We built the world’s first AI-powered home search portal to improve how consumers search and research homes. Given our focus on scaling ‘Buy Before You Sell’ financial products nationwide, we chose to transition the portal and engineering team to Real, which offers the right environment, vision, and infrastructure to grow the technology.”

Financial Impact and Future Outlook

The acquisition and investment were funded using Real’s existing cash reserves and are not expected to materially impact the company’s financial results.

About Real

Real (NASDAQ: REAX) is a real estate experience company simplifying the home buying and selling process. The company integrates real estate, mortgage, and closing services with advanced technology to deliver a seamless end-to-end experience guided by trusted agents.

Operating across all 50 U.S. states and Canada, Real supports more than 27,000 agents using its digital brokerage platform and professional community to grow their businesses. More information is available at www.onereal.com.

Forward-Looking Statements

This article includes forward-looking statements about the impact of the acquisition and investment, technology integration, and product launches. These statements involve risks and uncertainties, such as potential delays or challenges in product development and market conditions, which could cause actual results to differ materially. For details on risks, see Real’s filings on SEDAR+ at www.sedarplus.ca.