Real Estate Agents Adopt AI Tools to Reclaim Time for Client Work
Eighty-two percent of real estate agents now use AI tools in their business, according to a February report from Realtor Property Resource. The adoption rate suggests that AI has already become standard practice, despite predictions it would take until 2030 to reach that milestone.
Agents cite time savings as the primary benefit. Seventy-one percent of agents reported that AI's biggest value is saving time, followed by improving communication (62.67%), strengthening presentation (50.96%) and reducing workload (43.32%).
Building Custom Systems
Ben Laube, a team leader at eXp Realty, started by automating internal bookkeeping and task tracking. He then expanded to lead intake, follow-up and marketing workflows. The goal was simple: improve speed and consistency so his staff could work more efficiently.
Laube uses ChatGPT and other large language models to build his own customer relationship management platform. He found that existing CRMs weren't AI-enabled enough to handle custom workflows, so he built one that could.
"Originally we set out to fix our client intake and qualification process, but we discovered that the tools we were currently using were not AI enabled enough to allow us to take advantage of all AI has to offer," Laube said.
Voice Commands for Paperwork
Mitch Bohi, a Compass agent in San Clemente, California, takes a different approach. He uses Ethica AI's VoicePilot to fill out forms and write offers while driving between showings.
"If I get a call from a client wanting to put an offer on a property, but I am out doing showings I can be in the car and have Ethica VoicePilot write the offer," Bohi said. The tool asks detailed questions and has the offer ready to send to his transaction coordinator by the time he reaches his next destination.
Bohi also uses Compass's property tracking tool, which alerts him when clients view the same property multiple times. This signals genuine interest he wouldn't otherwise know about.
Brokerages Build AI Assistants
Real Brokerage agent Nyia Johnson uses Leo, an AI assistant launched by Real in 2023, to match clients with properties. Johnson recently used Leo to find a home within a client's strict budget and location requirements, including a specific school proximity.
"Leo came back to me with this community I had only kind of considered, but before I took the client out, I was able to go over the numbers and find a way to make it work for them," Johnson said. The client made an offer the next day.
United Real Estate launched Bullseye AI, designed to handle CRM management and administrative tasks. The assistant helps agents set up contacts, buyer programs and social media campaigns without extensive training. Logins to the platform rose roughly 35% since launch, averaging around 30,000 monthly users.
Content Creation and Email Management
Levi Lascsak, an eXp Realty team co-founder in Dallas, uses multiple AI tools to manage creative work. He relies on channelstudio.ai to turn raw YouTube footage into finished posts, Adobe Photoshop AI tools for image editing and Opus Clip to create short-form videos from longer content.
He also uses Fyxer.ai to manage his email inbox, freeing time for client-facing work.
Choosing the Right Tools
Both Laube and Bohi emphasize starting small. Laube uses a high bar for switching tools: a new option must offer twice the features, benefits or cost savings to replace an existing one.
"Rather than playing with every single new tool, we now have our baseline tools that we use for very specific reasons," Laube said.
Bohi agrees. "You don't need 19 AI tools, but you need the ones that free you up to do the tasks that only you can do that are most beneficial to your business," he said.
For agents and brokers looking to implement AI, AI for Real Estate Brokers covers practical strategies for adoption and workflow optimization.
Your membership also unlocks:
