Real launches HeyLeo: a conversational home search that serves buyers and keeps agents in control
The Real Brokerage has introduced HeyLeo, a voice and text-based home search assistant built on the company's reZEN platform. It lets consumers ask plain-language questions, get property-level answers, and move to next steps without wrestling with endless filters. The beta is live at HeyLeo.com across select markets in 20 states.
For agents and teams, HeyLeo operates as a branded concierge that engages clients, qualifies intent, and tees up actions like tour scheduling or mortgage pre-approval via One Real Mortgage-while keeping the agent at the center.
How the consumer experience works
- Ask questions by voice or text: "What are the schools here?" "Does it have a walk-in closet?" "Is there room to add a pool?"
- Contextual follow-ups: HeyLeo asks about household size, school priorities, must-haves, and deal breakers to refine results.
- Lifestyle matching: If a buyer cares about walkability, HeyLeo highlights homes near parks, cafes, and transit-not just price and beds/baths.
- On-demand research: From flooring comparisons to pool upkeep costs, buyers get quick, plain-English explanations while they browse.
What agents get (and why it matters)
- Brand-safe presence: Upload your voice so HeyLeo speaks in your tone. Share a personalized URL and QR codes tied to listings.
- Real-time visibility: Monitor and manage client conversations inside reZEN, step in at any moment, and keep the relationship anchored to you.
- Operational speed: Trigger next steps like tour requests or pre-approvals through One Real Mortgage without switching tools.
- Better qualification: Context-rich chats surface budget, timing, and preferences early-saving time and focusing follow-up.
Data foundation and coverage
HeyLeo runs on enriched listing data pulled from direct MLS feeds across key U.S. markets, plus assets from Real's acquisition of Flyhomes' consumer portal. That stack supports faster responses, more accurate details, and deeper property-level answers. Coverage at beta includes markets across 20 states, with expansion expected.
For background on data standards that power modern home search, see the Real Estate Standards Organization's work on RESO Data Dictionary and Web API at reso.org.
Implications for brokerages and teams
- Lead quality: Conversational prompts capture intent you don't get from checkbox filters, improving routing and conversion.
- Pipeline clarity: Agent visibility into buyer questions and objections shortens feedback loops and informs pricing and positioning.
- Consistency at scale: Voice cloning and branded URLs keep experience on-brand while automating first response and follow-up.
- Compliance and trust: Keep an eye on disclosures and Privacy Policy alignment; AI should augment agent advice, not replace it.
Getting started
- Consumers: Explore the beta at HeyLeo.com.
- Agents: Activate your personalized HeyLeo link, upload your voice, and share listing QR codes from within reZEN.
Real notes that affiliated services like One Real Mortgage and One Real Title are optional for consumers. Interactions with Leo are handled under the company's Privacy Policy. For company details, visit onereal.com.
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