ReBid brings automation to ad creation with new AI Creative Studio
ReBid has launched an in-house AI Creative Studio that produces ad visuals, videos, and social content with speed and consistency. It plugs directly into ReBid's Connected Data Platform and Ad Optimisation Engine, turning creative work into a data-aware system that improves engagement and ROI in real time.
The move strengthens ReBid's positioning as what it calls the world's first Agentic AI Agency-bringing data, media, and creativity under one ecosystem. The new division is led by Arnab Karmakar, head of creative AI.
What the studio does
For creatives, the promise is simple: make more relevant work, faster, without breaking brand guardrails. The studio generates contextual, personalised ad creatives instantly and feeds performance signals back into production so your next version starts smarter than the last.
As founder and CEO Rajiv Dingra put it, "Marketers today are under pressure to produce high-quality content at the speed of media. Our AI Creative Studio bridges that gap - helping brands generate contextual, personalised ad creatives instantly while maintaining brand consistency and performance intelligence."
Why it matters for creative teams
- Speed without drift: Rapid variants that stay on-brand across formats and channels.
- Proof in the loop: Creative decisions informed by live engagement and ROI data.
- Consistent quality: Performance accuracy baked into the production process.
- Less guesswork: Test, learn, and iterate with clear feedback from the media side.
Leadership and direction
ReBid has appointed Arnab Karmakar to lead creative AI. With over a decade in creative strategy and brand planning at agencies like FCB Kinnect, WATConsult, and Digitas, he'll steer how AI and storytelling work together inside the studio.
Dingra added, "AI in marketing cannot stop at optimisation - it must inspire creation. ReBid's AI Creative Studio is designed to make creativity measurable and performance intelligent, enabling brands to go from idea to execution in minutes."
Proof of impact
The studio has already supported campaigns for Xiaomi, Shriram Life, Zivame, Geojit, Domino's, Axis Securities, and Piramal Healthcare. Early work points to meaningful scale and personalisation across categories.
How creatives can put this to work
- Start with constraints: Lock brand rules, formats, and tone before you generate variants.
- Write simple prompts: Intent, audience, offer, and outcome. Keep it short, then iterate.
- Batch smartly: Produce a tight set of hypotheses, not a flood of lookalikes.
- Let data close the loop: Promote what wins, cut what doesn't, and brief the next round with those learnings.
- Keep a human pass: Final edits for nuance, story arc, and taste-the parts machines still miss.
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