Recraft Secures $30M Series B to Enhance Creative Quality and Brand Control in AI Design
Recraft Inc. has raised $30 million in a Series B funding round led by Accel, with participation from Madrona Ventures and existing investors including Khosla Ventures and RTP Global. This investment supports Recraft’s mission to provide an AI-native design platform that helps creative teams produce high-quality, brand-consistent designs quickly and efficiently.
With over 4 million users and a 10x growth over two years, Recraft is gaining traction among designers, marketers, and product teams at companies like Amazon, NVIDIA, Salesforce, and Uber. The platform addresses a key challenge faced by creatives using generative AI design tools: maintaining strict brand consistency while exploring creative options.
Advanced Style Creation and Controls for Brand Consistency
Recraft’s latest update introduces Advanced Style Creation and Controls, giving creative teams more freedom to develop and scale unique brand styles without sacrificing quality. The platform includes an extensive style library with ready-to-use brand styles ranging from photorealistic to illustrative, providing a solid starting point for projects.
Users can remix these styles with their own images, enabling precise customization and production-quality results that stay true to their brand’s unique look.
Recraft V3: A New Standard in AI-Powered Design
At the core of Recraft’s offering is its proprietary model, Recraft V3, which stands out for its precise positioning control. This feature allows teams to place logos, characters, or products exactly where they want without manual editing or workarounds. For over five months, Recraft V3 has topped global AI leaderboards and remains one of the strongest image generation models available.
Recraft’s API supports enterprises needing consistent, high-quality image generation for ads, marketing materials, presentations, and websites. The platform is particularly popular among professionals looking to replace stock images, speed up concept development, and generate on-brand assets on demand.
How Creative Teams Use Recraft
- Executing marketing campaigns with visuals for presentations, websites, social media, ads, brochures, and posters
- Developing logos and brand identity
- Creating product icons for UX design
- Telling stories through illustrative storyboards
- Mocking up print packaging designs
Looking Ahead
The new funding will help Recraft improve its model, expand market reach, and develop further tools that give brands more control over their visual identity. Zhenya Loginov, Partner at Accel, notes that Recraft effectively bridges the gap between creativity and consistency for teams that need to move fast without compromising control.
Recraft is setting a higher standard for image generation with its proprietary AI model, empowering professionals to focus on creating rather than correcting.
About Recraft
Recraft is an AI design platform built specifically for business needs. Powered by Recraft V3, it delivers on-brand, high-quality visuals at scale, helping marketing, product, and creative teams work faster while maintaining control. To learn more, visit recraft.ai.
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