R/GA Names Ben Cooper to Lead New AI Products Team
R/GA has established a global AI Products team focused on creating AI-driven solutions that help brands grow through innovative experiences and capabilities. To head this initiative, Ben Cooper has been appointed as Global Executive Director, AI Products. Cooper brings extensive experience working with senior brand leaders to develop strategies that integrate new technologies effectively. He reports directly to Michael Titshall, R/GA’s Global Head of AI Products.
This dedicated team combines expertise in AI consulting, design, and development, supported by a $50 million Innovation Fund. They draw on a track record of delivering over 100 AI products across leading tech companies, brands, and agencies. Cooper’s leadership builds on R/GA’s existing AI capabilities, leveraging global talent to accelerate AI product innovation.
Purpose-Built AI Solutions for Growth
R/GA is focusing on AI as a driver of growth, not just efficiency. The AI Products team develops custom products, tools, blueprints, and accelerators that meet specific client needs. These solutions enable smarter, more personalized interactions that were previously difficult or impossible, helping brands adapt to economic challenges and complexity.
Ben Cooper emphasizes, “At R/GA, we’re not building off-the-shelf AI tools. We’re engineering purpose-built accelerants to unlock new creative and commercial possibilities.” His approach is about evolving what’s possible and creating products that change how brands operate and grow.
Leadership with Proven Innovation
Cooper is recognized for pioneering projects like Clever Buoy, the world’s first shark detection system, which earned seven Cannes Lions and a D&AD White Pencil, and NRMA Fireblanket, named The Australian Financial Review’s Most Innovative Product for bushfire detection. He founded Brainstrust, collaborating with C-suite leaders on AI strategies for brands such as D&AD, Uber, and Google.
His background includes roles at M&C Saatchi’s Tricky Jigsaw, The Monkeys, and partnerships with BWS and Woolworths. Cooper also led The D&AD AI & Creativity Report 2025, an important study on how AI is reshaping the creative industry.
Michael Titshall highlights, “Our AI Products team will enable creativity previously not possible, opening up new growth opportunities for our clients. Ben is the perfect leader for this — a rare combination of consultant and inventor, who brings clarity to complexity and inspires innovation.”
Early Successes and Future Focus
One of the first products from the new team is R/GA’s AI Search Optimization Platform (AISOP), a proprietary tool providing real-time search health checks and AI-driven search visibility. This platform marks the beginning of a series of AI products aimed at enhancing client capabilities.
The team’s other focus areas include:
- Predictive personalization
- Generative interfaces
- Brand design tools built for the intelligence age
These initiatives signal a shift toward AI products that deliver practical value for brands seeking to innovate and grow in a competitive market.
For product developers interested in AI integration and strategy, resources like Complete AI Training’s courses by job role can provide targeted learning paths to stay ahead in AI product development.
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