Robbie Williams, Tom Jones, and Shirley Bassey Lead Call for Government to Protect Artists from AI Exploitation

Over 400 artists, including Robbie Williams and Shirley Bassey, urge Starmer to require AI firms to notify creators when their work trains AI. The upcoming House of Lords vote will decide these protections.

Categorized in: AI News Creatives
Published on: May 11, 2025
Robbie Williams, Tom Jones, and Shirley Bassey Lead Call for Government to Protect Artists from AI Exploitation

Robbie Williams, Tom Jones and Shirley Bassey Urge Starmer to Protect Artists from AI Exploitation

More than 400 prominent figures across music, film, theatre, literature, and media have called on Sir Keir Starmer to support an amendment safeguarding creative work from unregulated use by AI companies. The amendment to the Data Bill would require AI developers to inform artists if their creations have been used to train AI models.

This joint appeal includes iconic names such as Sir Elton John, Sir Paul McCartney, Richard Curtis, and Sir Ian McKellen. Musicians like Robbie Williams, Tom Jones, Eric Clapton, Dua Lipa, Mark Ronson, Shirley Bassey, and members of Coldplay and Florence + the Machine have also added their voices.

Why Transparency Matters for Creatives

The letter warns that without transparency, creatives risk having their work exploited "at the behest of a handful of powerful overseas tech companies." It highlights the potential loss of income and the threat to the UK's standing as a creative leader if AI companies continue to train models on copyrighted materials without informing or compensating the original creators.

Ministers had considered an "opt out" approach, allowing AI use of any public domain material unless the creator objects, but this has faced strong opposition. Instead, creatives advocate for a "dynamic licensing" system forcing AI companies to disclose and seek permission when using protected works.

Government Response and Industry Concerns

The Government fears that stricter regulations could discourage AI innovation and economic growth in the UK. However, creatives argue that delay risks unchecked use of their work before any licensing framework is established.

Baroness Kidron, who proposed the amendment, emphasized the importance of balancing innovation with protecting the 2.4 million jobs tied to the creative industries. She stated, “The creative industries reflect our national stories, drive tourism, create wealth for the nation and provide jobs across all four nations. They must not be sacrificed to the interests of a handful of US tech companies.”

What’s at Stake in the Upcoming Vote

The amendment vote is scheduled for Monday in the House of Lords. There, peers have expressed concerns about the current protections for creative work within the law.

The letter stresses the government’s duty to protect its citizens and urges acceptance of the amendment to ensure transparency in copyright. It aims to establish licensing systems that respect human-created content while supporting AI development.

A government spokesperson said: “We want our creative industries and AI companies to flourish, which is why we’re consulting on a package of measures that we hope will work for both sectors. We’re clear that no changes will be considered unless we are completely satisfied they work for creators.”

Why Creatives Should Stay Informed

If you work in the creative field, it’s crucial to understand how AI developments might affect your rights and income. The ongoing debate and legislative decisions will shape how your work can be used in AI training and whether you’ll be notified or compensated.

For creatives interested in learning more about AI and how tools are transforming industries, resources like Complete AI Training offer practical courses to stay updated on AI applications and implications.

Takeaway

  • Leading artists demand transparency from AI companies on the use of copyrighted work.
  • An amendment to the Data Bill would legally require AI firms to notify creatives when their work trains AI models.
  • The Government is cautious about imposing strict rules fearing economic impacts, but creatives warn of losing control over their work.
  • The upcoming House of Lords vote will be a decisive moment for the protection of creative industries in the AI era.

Creatives should monitor legislative developments closely and consider their stance on AI’s impact on intellectual property rights.