Rookoo raises €900,000 to bring AI-driven digital colleagues to hospitality and events
Rookoo, a Ghent-based startup building AI-driven digital colleagues for event and hospitality teams, has secured €900,000 in an undisclosed round. The focus: less admin, smarter planning, and clearer pricing decisions for venues and operators.
Who invested
The round brings together a broad group of Flemish tech and startup entrepreneurs, alongside institutional support.
- Louis Jonckheere (Wintercircus)
- Jorn Vanysacker (100In, ex-Henchman)
- Gilles Mattelin (100In, ex-Henchman & Tout Bien)
- Jean-Michel Teerlinck (MTM Group, Artion)
- Stefaan and Bernard Rossel (Bavet, Burney's, Frans & Bertha)
- Matthias Stevens (Dynamate)
- Pieter Vanermen
- Gilles Teerlinck
- Tanguy Serraes
- Anthony De Clerck
- Hendrik Isebaert
- Louis Mahy
- Piet Van Waes
- Olivier Saverys
- PMV
- KBC Innovation Banking
Investors include entrepreneurs behind Wintercircus, Showpad, Henchman, and MTM Group.
How the funds will be used
Rookoo will expand its platform with modules for price optimisation, capacity management, and data-driven insights. The goal is straightforward: help hospitality and event teams plan more effectively, protect margins, and streamline daily operations.
What Rookoo does
Founded by Thibaut Vincent, Anthony Meirlaen, Jared Dierickx, and Jeroen Borloo, Rookoo builds AI-powered digital colleagues for the event and hospitality industry. The platform automates administrative tasks, streamlines communication, and supports teams with planning and pricing decisions-so staff can focus on creativity, guest experience, and hospitality.
Operating from Ghent's Wintercircus, Rookoo is used by Wintercircus Ghent, Tour & Taxis, Brussels Special Venues, SPIN, and The Arena Group.
Why it matters for venue and event ops
- Price optimisation: align rates with demand patterns and constraints to protect margins on peak dates and boost conversion on soft periods.
- Capacity management: understand space, staffing, and time windows at a glance to avoid overbooking and bottlenecks.
- Less admin friction: automate routine follow-ups and internal coordination so teams spend fewer hours in inboxes and spreadsheets.
- Data-driven decisions: turn operational data into clear actions for forecasting, packages, and resource planning.
Funding snapshot
- Company: Rookoo
- Amount raised: €900,000
- Round: Undisclosed
- Date: November 2025
- Category: AI for Events / Hospitality Operations
- Website: rookoo.ai
What to watch next
Keep an eye on the release of the price optimisation, capacity management, and insights modules. If you run venues, catering, or large-scale events, this is the kind of tooling that can standardize best practices across teams without slowing them down.
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