Rotana launches AI-powered, mobile-first platform transforming hotel bookings

Rotana Launches AI-Driven, Mobile-First Booking Platform

Rotana, a leading hotel management company in the region, has introduced its completely redesigned website, rotana.com, with a focus on AI-driven user experience and mobile-first design. This update is part of Rotana’s strategy to boost direct bookings and enhance guest engagement through data insights.

Mobile-First Design for Modern Travellers

The new platform is optimized for mobile devices, adapting smoothly to various screen sizes and simplifying the booking process from start to finish. AI-powered search and filtering help guests quickly find options that suit their preferences, improving convenience and efficiency.

CEO Highlights Strategic Importance

Philip Barnes, CEO of Rotana, said, “This launch marks a pivotal step in Rotana’s new strategic roadmap. We are reimagining every touchpoint of the guest journey, both online and on property, to ensure we remain at the forefront of hospitality in the region.” He emphasized that the new site combines personalization, speed, and inspiration to reflect the quality experiences at Rotana properties. Technology plays a key role in strengthening guest relationships and driving direct bookings.

Addressing Mobile Booking Challenges

With mobile bookings now making up more than half of hotel reservations, many travellers still face issues like slow loading times, poor navigation, and complicated checkouts, leading to abandoned bookings (GuestCentric, 2024). In the Middle East and Africa, the mobile travel booking market is valued at USD 4.6 billion in 2024 and is expected to more than double by 2031 (Cognitiv Market Research, 2025).

Rotana’s new site addresses these challenges with a mobile-first architecture that ensures fast, responsive performance on any device. The platform’s AI capabilities offer personalized recommendations and smart filtering, making it easier for guests to find relevant options without hassle.

Unified Booking Experience

The website consolidates hotel stays, restaurant reservations, and event bookings into a single, user-friendly interface. Corporate clients and event organizers can submit one request for proposal (RFP) to multiple hotels simultaneously, simplifying the planning process.

Visual Appeal and Performance Improvements

High-quality images, immersive videos, and scrollable content modules bring Rotana’s “Treasured Time” promise to life, inspiring guests to explore the brand’s offerings. These enhancements are paired with significant improvements in site speed and search engine optimization, resulting in faster load times and better visibility online.

Upcoming Features

Rotana plans to introduce an AI-powered conversational chatbot soon. This assistant will help guests with bookings, provide real-time information, and offer quick support throughout the process.

The new rotana.com is available globally in multiple languages, providing a faster, smarter, and more engaging way to explore and book Rotana’s hotels, restaurants, and event venues. Visit the platform at www.rotana.com.