Sabre's India GCC Emerges as Global AI Innovation Hub

Sabre's India GCC is positioning itself as the company's AI hub

Sabre Corporation's India Global Capability Center has shifted from a support function to a strategic product and AI engine. Over two decades, it grew into the company's largest technology center and now leads major AI initiatives across forecasting, retailing, pricing, and personalized offers.

As Rency Mathew, People Leader - India and South Asia, and MD, Sabre Bengaluru, put it: "We have moved away from just an execution place to a strategic innovation hub." The center owns products end to end, driven by talent that learns fast and adapts even faster.

Why India is owning more of the product

• Speed from proximity: Being closer to customers in the region gives the team direct market signal and faster iteration cycles.
• Talent density: A deep bench of engineers and product thinkers willing to pick up new skills and ship.
• Product ownership: Teams in Bengaluru don't just build-they define and iterate based on live feedback.

AI-first capabilities shipped from India

• AI-based demand forecasting for better planning and capacity decisions.
• Intelligent retailing that adapts to context and customer intent.
• Dynamic pricing to optimize revenue across channels.
• Personalized offer management tied to customer behavior and inventory.

The focus is practical: use AI tools and frameworks in everyday product development. "We are creating a workforce that is ready for what is coming in the future," said Mathew.

Execution habits worth copying

• Ship early, ship real: Teams prioritize "doable solutions" that can be deployed quickly, then iterate with data.
• Internships on live projects: Students work on production-grade problems, injecting fresh ideas and energy.
• Young workforce, fresh perspective: A culture open to new ideas fuels faster experimentation.

Scaling beyond India

With an expanded mandate, Bengaluru leadership manages teams across Poland, the UK, and the US. Programs started in India are now adopted globally.

Sabre is also upskilling and reskilling employees on AI and partnering with academic institutions in India to build market-relevant courses. Continuous improvement is the operating system.

Playbook for product leaders

• Shift from function to ownership: Give teams P&L-aware goals and accountability for outcomes.
• Shorten the feedback loop: Get closer to customers, reduce decision time, and measure real usage-not demos.
• Make AI a daily tool: Standardize on a few AI frameworks, require literacy across product, design, and engineering.
• Ship value fast: Release minimum viable solutions, learn from data, iterate weekly.
• Build a talent pipeline: Run internships on live codebases; hire for learning speed.
• Lead across time zones: Centralize product vision in one hub while distributing execution across centers.

For more on Sabre's business and products, visit Sabre Corporation. If you're upskilling product teams on AI, explore role-based learning paths at Complete AI Training.