Salesforce cuts 86 roles as AI competition intensifies
Salesforce eliminated 86 positions across its artificial intelligence, integration and marketing divisions, according to a California regulatory filing. The cuts affect teams working on Agentforce, the company's AI platform, along with Mulesoft and Marketing Cloud.
The layoffs span sales, administration, technology and product roles. This marks the second round of reductions this year, following a cut of fewer than 1,000 jobs announced in January.
What's driving the cuts
Enterprise software companies face mounting pressure from advances in generative AI and autonomous AI agents. Investors are questioning how these technologies will reshape demand for traditional software products, including customer relationship management platforms that form Salesforce's core business.
Salesforce shares have fallen more than 30% this year. The company employed more than 80,000 people as of January.
Salesforce's AI bet
Despite the layoffs, Salesforce is investing heavily in AI. Agentforce, positioned as a key growth driver, recently surpassed $1 billion in annualised revenue, the company disclosed.
Previous reports suggested adoption challenges for the platform. The revenue milestone suggests those concerns may be easing.
Severance details
US employees affected by the cuts can receive up to 30 weeks of pay depending on role, tenure and age. The package includes continued healthcare coverage for qualifying workers.
For marketing professionals, the cuts to Marketing Cloud signal that Salesforce is restructuring how it competes in AI for Marketing. Understanding how generative AI and LLM technologies are reshaping marketing software can help you anticipate industry shifts.
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