Samsung Austria Taps AI Creativity in #klappt Campaign for Galaxy Z Fold7 and Flip7 Launch

Samsung Austria and Wien Nord Serviceplan Launch AI-Driven Campaign for Galaxy Z Fold7 and Flip7

Samsung Austria and the new creative agency Wien Nord Serviceplan have teamed up for an AI-powered social media campaign to introduce the Galaxy Z Fold7 and Flip7. This marks the agency’s first project with Samsung Austria and a bold step into using AI extensively in creative production.

Breaking from traditional methods, the campaign leaned heavily on AI to transform key visual elements. The standout feature is the #klappt hand gesture, which appears in still images and was animated into dynamic motion formats using AI. This approach was crafted specifically to connect with Gen Z audiences, who value fresh and authentic storytelling.

AI at the Core of Creativity

Mirjam Berger, creative director at Wien Nord Serviceplan, shared how the fast-paced development of AI tools inspired the team. For their debut campaign with Samsung, conventional production methods weren’t enough—they pushed to explore what AI can bring to creative workflows.

The campaign captures the emotional appeal of the #klappt moment—the satisfying snap of opening something new. It positions the foldable phones as more than gadgets, framing them as gateways to new experiences.

Targeting Gen Z with Emotion and Innovation

Sean Ryan, marketing director at Samsung Austria, explained the campaign’s intent: “With #klappt, we didn’t just want to present a new generation of smartphones — we wanted to share a feeling.” For Gen Z, these devices represent more than technology; they symbolize fresh beginnings and new possibilities.

The campaign is currently live on platforms like Meta, TikTok, YouTube, and CTV and will run through the end of August. Samsung Austria selected Wien Nord Serviceplan following a competitive pitch where the agency stood out for sharp creativity, efficient processes, and a strong grasp of Samsung’s brand identity.

What Creatives Can Learn

• AI can be integrated deeply into the creative process beyond simple tools, influencing how stories are told and visuals are produced.
• Focusing on a simple yet meaningful visual element (#klappt) can create a strong emotional trigger that resonates with target audiences.
• Challenging traditional workflows can lead to fresh, engaging campaigns that cut through the noise, especially when aiming at Gen Z.

For creatives looking to expand their skills in AI-driven production and storytelling, exploring dedicated courses can provide practical insights and hands-on experience. Resources like Complete AI Training offer a range of AI courses suited for marketing and creative professionals.