Samsung Keeps Core Galaxy AI Features Free - Here's What Marketers Should Do Next
Samsung has clarified that the core Galaxy AI features you use today will continue to be free. A previous note hinted at charges after 2025, which caused confusion. That deadline has been removed, so your current workflows won't face surprise subscription fees.
What's staying free
- Writing aid for cleaner texts, emails, and captions.
- Real-time call translation for global clients and partners.
- Photo editing for quick social and ad-ready visuals.
- Note summaries and voice-to-text for meetings, briefs, and interviews.
- Health tracking remains free, though secondary for work use.
In short, the everyday AI features that support planning, content, and communication aren't moving behind a paywall.
The catch with partner features (like Google)
Some Galaxy features rely on partners. For example, Circle to Search runs on Google tech. Samsung can't guarantee pricing on third-party tools, so those could change later even if nothing changes now.
- Don't build critical steps around any single third-party feature.
- Keep a fallback: web search, manual summaries, or a different tool you control.
- Assign someone on your team to track Google and partner updates monthly.
Could a paid "Pro" tier show up?
Samsung left the door open for new, more advanced AI features that may cost money. Think of them as optional add-ons, not replacements for what you already use. If they launch, treat them like any new tool: pilot first, then scale if ROI is clear.
- Separate core workflows (free) from experiments (potentially paid).
- Run time-boxed pilots with success metrics: time saved, content quality, response rates, or CPA impact.
- Budget using a "toggle" model-easy to cut if ROI isn't there.
What this means for marketing teams
- Budgets: No new SaaS line item needed for current Galaxy AI features. Reallocate those dollars to media or testing.
- Ops: Standardize quick tasks-caption polish, call translation, photo tweaks, and meeting notes-on Galaxy AI.
- Speed: Document 5-7 repeatable micro-workflows (e.g., client recap in 60 seconds, post-call summary, ad caption cleanup).
- Training: Show the team where these features live and the exact steps. Aim for repeatability over novelty.
- Risk control: For any third-party feature, define a backup method and store a short SOP in your playbook.
Quick checklist
- List the Galaxy AI features your team uses weekly and confirm they're covered as free.
- Create short SOPs for: meeting notes to summaries, live translation on client calls, and photo edits for social.
- Identify any workflows tied to partner tools and set a fallback.
- Schedule a quarterly review of Samsung and partner announcements.
- If a paid tier appears later, pilot with a small pod before scaling.
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