Samsung’s Galaxy AI Set to Reach 400 Million Devices as User Dependence Grows

Samsung’s Galaxy AI Expansion Targets 400 Million Devices

Samsung Electronics is set to double the reach of Galaxy AI across its device lineup, aiming to power over 400 million handheld devices by the end of 2025. This follows their 2024 milestone, which saw Galaxy AI integrated into more than 200 million devices, starting with the Galaxy S24 series launch. The announcement was made at Samsung’s Galaxy Unpacked event, where the company outlined its strategy to stay competitive in a market where software capabilities increasingly influence consumer choices.

Samsung’s approach highlights a shift in the mobile industry: consumers now prioritize smart software features over raw processing power when selecting their next phone.

Strong User Engagement with AI Features

Data from Samsung reveals that over 70% of Galaxy S25 users actively use AI tools developed through Samsung’s partnership with Google. This collaboration has significantly boosted the adoption of Google Gemini, Google’s large language model (LLM), which integrates tightly with Samsung’s native apps.

Research conducted with Symmetry Research, a technology market analyst, shows that 47% of consumers would find their daily routines disrupted without AI-powered features like personalized notifications, search functions, and voice assistance. Furthermore, 45% of smartphone users now interact with their devices via voice as often as by typing, reflecting a fundamental change in user behavior.

Collaboration with Google Enhances AI Experience

Mindy Brooks, Vice President of Android Consumer Product & Experience at Google, states, “Through close collaboration with Samsung, Gemini works seamlessly across its devices and connects with its first-party apps to provide helpful and personalized responses.” This partnership has tripled Google Gemini usage among Samsung users, demonstrating the commercial value of integrating software deeply with hardware.

Balancing AI Performance with Privacy

Samsung is investing in on-device AI processing to address privacy concerns while maintaining smooth performance. This work spans multiple device types, including the Galaxy Watch smartwatch and Galaxy Flip foldable phones, with specific adjustments to suit their unique designs.

The cross-device AI system processes data locally rather than sending it to remote servers, which helps meet regulatory requirements around data privacy without sacrificing speed. Key features such as Circle to Search, allowing users to search by circling objects on screen, and Note Assist, which organizes written content, serve as compelling reasons for users to remain within Samsung’s ecosystem.

Setting Industry Standards and Market Strategy

Samsung’s large-scale AI integration could set new benchmarks for mobile technology deployment, encouraging competitors to accelerate their own AI developments. The industry increasingly treats these AI capabilities as essential rather than optional features.

Importantly, Samsung is making these AI features available across a wide range of price points, not just premium models. This democratization aligns with broader industry trends that focus on delivering advanced features regardless of device cost, helping Samsung capture market share beyond high-end smartphones.

While some analysts speculate about a “post-smartphone” future driven by AI, Samsung’s leadership takes a different view. Jisun Park, Corporate Executive Vice President and Head of Language AI Team at Samsung, emphasizes, “Some see AI as the start of a ‘post smartphone’ era, but we see it differently.”

For executives and strategists looking to understand the evolving mobile landscape, Samsung’s approach offers a clear example of how integrating AI deeply into devices can drive user engagement, address privacy, and expand market reach.

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