Rewaa Raises USD 45M to Push AI-Driven Automation Into SME Retail Operations
Rewaa, a Saudi retail-tech platform, secured USD 45 million in a Series B round to build AI-driven automation for small and medium-sized merchants. The plan: reduce manual work, improve accuracy, and surface real-time insights that keep operations moving without constant firefighting.
The round was co-led by Wa'ed Ventures, Idrisi Ventures, and Unity Invest Partners, with participation from Vision Ventures (VV), RZM Investment, Sadu Capital, Sanad Investment, Palm Ventures, Abdulrahman Sulaiman Al-Rajhi & Sons, and Alinma Capital.
"This investment accelerates the development of smarter operational technologies using AI almost entirely in managing SMEs' businesses. Our goal is to empower merchants with practical tools that reduce manual effort, enhance operational accuracy, and provide clearer visibility into their operations," said Mohammed Alqasir, Co-Founder & CEO of Rewaa.
Why this matters for operations
Rewaa runs an all-in-one commerce operating system that covers sales, inventory, accounting, and reporting. For operations teams, that means fewer spreadsheets, faster closes, and a single source of truth across channels.
- Forecasting and replenishment: AI can set dynamic reorder points and safety stock to cut stockouts and overstock.
- Automated workflows: Purchase orders, transfers, and invoice matching move with minimal manual entry.
- Real-time visibility: SKU-level margins, aged stock alerts, and channel performance in one view.
- Accuracy by default: Standardized data, audit trails, and fewer handoffs reduce errors.
How to capture value-without chaos
- Pick one process first (replenishment is a good start). Lock in 3-5 KPIs: fill rate, days of inventory on hand, inventory turns, GMROI, and invoice match rate.
- Integrations: Confirm POS, e-commerce, and ERP connections. Validate data mapping and set latency targets (e.g., under 5 minutes for sales and stock updates).
- Data hygiene: Standardize SKUs, units, and supplier IDs. Close old POs and clean duplicate products before go-live.
- Controls: Use approval thresholds for automated POs and exception-based reviews for high-value or high-variance items.
- People and process: Train users on new SOPs. Monitor exceptions daily for the first 90 days and tune rules weekly.
Metrics to watch
- Order cycle time and on-time supplier performance
- Fill rate and stockout rate by channel and location
- Days of inventory on hand and inventory turns
- Gross margin return on inventory (GMROI)
- 3-way match rate and invoice discrepancies
Where this is heading
With fresh funding, Rewaa wants smart automation baked into a merchant's daily routine-reading numbers in real time and flagging what needs attention now. The aim is simple: shrink operational drag so teams can spend more time on growth and less on manual busywork.
Who funded the round
- Wa'ed Ventures (co-lead)
- Idrisi Ventures (co-lead)
- Unity Invest Partners (co-lead)
- Vision Ventures (VV)
- RZM Investment
- Sadu Capital
- Sanad Investment
- Palm Ventures
- Abdulrahman Sulaiman Al-Rajhi & Sons
- Alinma Capital
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