SBI Life Launches Hack-AI-thon to Drive AI Innovation in Insurance
SBI Life Insurance, a leading private life insurer in India, has announced the first edition of its 'Hack-AI-thon'—a nationwide initiative inviting tech students to develop AI-based solutions to improve life insurance services. This program focuses on improving customer experience, enhancing product accessibility, and strengthening fraud prevention through innovative technology.
Engaging Talent Across India
The Hack-AI-thon attracted over 7,500 registrations from students across the country. Regional qualification rounds were held in Pune, Chennai, and New Delhi, where more than 50 teams presented their ideas. The top 15 teams from these rounds will advance to the grand finale in Mumbai, where their projects will be evaluated on originality, practicality, and real-world impact.
Focus Areas and Objectives
- Enhancing cybersecurity within insurance processes
- Personalizing customer experiences
- Preventing fraud using AI-driven tools
This initiative provides a platform for fresh perspectives to address key challenges in the insurance sector, supporting SBI Life’s commitment to digital transformation and customer-centric solutions.
Leadership Perspective
Mr. Ravindra Sharma, Chief of Brand, Corporate Communication and CSR at SBI Life Insurance, emphasized the importance of collaboration beyond traditional boundaries. He said the Hack-AI-thon encourages young talent to develop practical solutions aligned with the industry's evolving needs, especially in areas like cybersecurity and personalization.
He added that the initiative reflects SBI Life’s mission to provide security that empowers individuals and their families. By involving students in innovation, the company aims to make insurance simpler, more accessible, and relevant in a digital-first environment.
Looking Ahead
The Hack-AI-thon is part of SBI Life’s broader strategy to foster technology-led innovation in insurance. By tapping into the creativity of younger generations, the company seeks actionable ideas that can improve service delivery and customer engagement.
For insurance professionals interested in AI applications, exploring dedicated AI courses can be valuable. Resources like Complete AI Training’s latest AI courses offer practical knowledge relevant to digital innovation in insurance.
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