Into the Omniverse: How Global Brands Are Scaling Personalized Advertising With AI and 3D Content Generation
Marketing teams face growing pressure to deliver personalized, brand-accurate content quickly and at scale. Traditional content creation is often slow, expensive, and fragmented across various tools and teams. OpenUSD, an open and extensible 3D framework, is changing how marketing content is created, managed, and delivered, helping teams overcome these challenges.
Major brands like Coca-Cola, Moët Hennessy, Nestlé, and Unilever are using innovative marketing solutions built on NVIDIA Omniverse, a platform for developing OpenUSD applications. These AI-driven solutions speed up content generation for advertising and consumer engagement:
- Moët Hennessy scales over 3 million content variations worldwide at twice the speed.
- Nestlé cuts advertising time and costs by 70% through digital twins.
- Unilever creates content twice as fast and at half the cost, ensuring full brand consistency.
Using NVIDIA Omniverse Blueprint for precise visual generative AI, developers enable organizations to quickly produce high-quality, brand-accurate visuals for local markets at scale. This streamlines workflows and maintains creative consistency across channels.
Accelerating Content Creation From Weeks to Minutes
Industry leaders are already seeing results by integrating AI and OpenUSD into marketing workflows. Accenture Song partnered with Nestlé to launch an AI-powered content service using Omniverse and OpenUSD. This service creates exact 3D product replicas for e-commerce and digital media, showcasing the benefits of digital twins and advanced 3D workflows.
Accenture Song and Nestlé SKAI Intelligence introduced the first fully AI-generated, retail-focused content pipeline on NVIDIA Omniverse. This browser-based workflow automates everything from product scanning and modeling to animation, lighting, and rendering, delivering production speeds up to 95% faster than traditional methods.
Katana Studio, creators of the COATcreate tool, used Omniverse to streamline Nissan’s automotive marketing, significantly reducing asset creation time and costs. INDG developed Grip, a SaaS platform on NVIDIA Omniverse and OpenUSD, helping brands like Moët Hennessy and Coca-Cola produce brand-consistent content across markets.
Grip centralizes OpenUSD asset libraries and digital twins, allowing teams to assemble, adapt, and deploy campaign-ready content in minutes instead of weeks. It tackles slow, costly, and inconsistent manual localization processes by using rules-based AI, NVIDIA RTX GPUs, and the NVIDIA AI Enterprise software platform. Grip also integrates Bria’s visual generative AI to enhance automated content production. Acting as a virtual art director, Grip enforces brand guidelines while dynamically adjusting composition, lighting, and product details.
Unilever and Collective World use Omniverse, OpenUSD, and photorealistic 3D digital twins to speed up content production. Their real-time 3D rendering workflow cut production time from months to days, halved costs, and created consistent brand experiences worldwide, reducing content duplication by five times.
Nexxus Monks leverages Omniverse and OpenUSD to offer hyperpersonalized, collaborative product experiences. These technologies enable brands to virtually explore and customize product designs in real time.
Get Plugged Into OpenUSD
Discover 3D content creation’s future and connect with the OpenUSD community at NVIDIA’s SIGGRAPH events:
- Monday, Aug. 11: NVIDIA AI research leaders Sanja Fidler, Aaron Lefohn, and Ming-Yu Liu discuss the next steps in computer graphics and physical AI.
- Wednesday, Aug. 13 - OpenUSD Day: Sessions and a developer meetup exploring OpenUSD adoption across content creation, simulation, and physical AI.
- Hands-on OpenUSD training for all skill levels, including the first in-person USD certification opportunity.
- Free self-paced “Learn OpenUSD” curriculum available via the NVIDIA Deep Learning Institute.
- Explore the Alliance for OpenUSD forum and the AOUSD website.
Stay updated by subscribing to NVIDIA Omniverse news and joining the Omniverse community on Instagram, LinkedIn, Medium, and X.
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