91 Branding & Marketing launches Scout by PipelineAI: an AI customer outreach agent for SMEs
Singapore - 22 October, 2025 - 91 Branding & Marketing announced Scout by PipelineAI, an AI-powered customer outreach agent that helps SMEs find real buyers through everyday social media conversations. Instead of pumping budget into ads or cold messages, Scout spots intent in user-generated content (UGC), then crafts natural replies that bring people into stores and online checkouts.
"SMEs don't need another dashboard," said Pulse Tan, Principal Consultant of 91 Branding & Marketing. "They need an AI employee that works for them - 24/7, affordable, and focused on what matters: finding customers. That's what Scout does."
What Scout actually does
Think of Scout like a digital marketer that never sleeps, built for discovery and engagement - not vanity metrics. It listens, it finds, it replies, and it gets sign-offs before anything goes live.
- Listens for intent: Scans public posts like "craving bubble tea" or "best cheeseburger in town" across social platforms.
- Qualifies prospects: Scores posts by sentiment, intent strength, and product fit.
- Writes human replies: Drafts on-brand, contextual comments. Example: "That looks wild. If you're near East Coast, try our Wagyu cheeseburger. Show this comment for $2 off in the next 30 days."
- Human-in-the-loop: You approve replies to keep tone, offers, and compliance tight.
This bridges social listening, lead gen, and conversational engagement - without adding another complex tool to manage. If you're new to the concept, here's a quick primer on social listening and why marketers value it.
Why marketers will use it
Intent beats interruption. Scout meets customers where they already are - in comments and threads - then turns those moments into visits, trials, and sales. No guessing, no spray-and-pray.
For teams stretched thin, this is the groundwork most people avoid: filtering noise, finding real prospects, and getting your brand noticed daily. You focus on approvals and offers; Scout does the scroll work.
Pricing that fits SME reality
Scout is sold as a subscription-based AI employee, not another SaaS dashboard. Plans start with up to 10 daily engagements and scale with your business - at a fraction of hiring cost.
"Hiring a digital marketer can cost over $3,500 a month. Agencies charge $1,000 and above - often with long queues and limited output," said Pulse Tan. "Scout does the groundwork no one else wants to do - finding real prospects and getting businesses noticed, daily."
Built and deployed in Singapore
Scout was developed by PipelineAI, a product brand of 91 Branding & Marketing. It has been piloted under the SME@AITE AI Centre of Excellence by ASME and ITE College Central, helping local businesses put AI to work in practical ways. It was also featured in Lianhe Zaobao for making AI adoption accessible for SMEs.
How marketers can put Scout to work this week
- F&B: Catch "recommend me lunch near…" posts; reply with a limited-time offer and clear directions.
- Retail: Spot "where to buy [product]" threads; reply with availability, price, and store location.
- Fitness & wellness: Jump on "need a physio/massage" mentions; reply with a quick assessment link and intro promo.
- Local services: Engage "moving soon" or "any reliable cleaner?" posts with simple, credible offers.
- Events & launches: Find "what's happening this weekend?" threads and seed RSVP-worthy invites.
Success metric is simple: tracked comments → visits → redemptions. Start with 10 daily engagements, standardize responses, then scale.
Brand safety and control
- Human approval before publishing.
- On-brand tone guidelines baked in.
- Clear offer rules (validity, location, stock) to avoid confusion.
- Audit trail for compliance.
Who this is for
- Marketing teams without headcount to do daily social listening and outreach.
- SMEs that rely on foot traffic, bookings, or local search intent.
- Brands that want conversations, not dashboards.
Get started
See how Scout engages real prospects and drives daily visibility. Visit scout.ninetyone.sg.
If you're upskilling your team on AI outreach and prompt strategy, explore this AI certification for marketing specialists.
Media Contact
Company Name: 91 Branding & Marketing
Contact Person: Liz Goh
Country: Singapore
Website: http://scout.ninetyone.sg
About 91 Branding & Marketing
91 Branding & Marketing is a Singapore-based communications and digital strategy agency focused on practical business outcomes. The company partners with educational institutions, corporates, and government-linked initiatives to help businesses build sustainable growth through digital transformation and AI adoption.
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