SE Ranking Acquires Planable to Boost Social Media and AI Search Capabilities
SEO management platform SE Ranking has acquired Planable, a social media management tool, marking its first acquisition since launching in 2013. This union combines SEO and social media features into a single platform, targeting a market valued at $117 billion this year.
With AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews increasingly referencing content from social channels, integrating social media management with SEO tools becomes essential for brand visibility. SE Ranking’s expanded offering will equip marketers with resources for search, social media, and large language model (LLM)-based discovery.
Why This Matters for PR and Communications Professionals
Search is no longer confined to websites and traditional SEO. AI-driven search results now pull from platforms such as YouTube, LinkedIn, and TikTok. For PR and communications teams, this shift means social media presence directly impacts brand discoverability.
Ensuring your brand is visible on these platforms is crucial to maintaining a competitive edge in search results influenced by AI technology.
What SE Ranking’s CEO Says
Vik Kuushynau, CEO of SE Ranking, stated, “The way people search is changing fast—and the definition of visibility is evolving with it. So, to be discoverable, your brand needs—among other things—to be visible on social media.”
Key Details About the Acquisition
- Planable’s Offering: Founded in 2016, Planable helps agencies and marketing teams plan, approve, and analyze social media content across nine platforms, including YouTube, TikTok, and LinkedIn—all frequently cited by generative AI engines.
- User Base: Over 7,000 agencies and teams currently use Planable for social media management.
- SE Ranking’s Background: Started as a rank tracking tool in 2013, SE Ranking has broadened its suite of SEO tools over time and now steps into social media management through this acquisition.
This combined platform aims to provide PR and communications professionals with integrated tools that align SEO efforts with social media strategies, addressing the growing overlap between these channels in AI search results.
For those interested in expanding their skills in AI and digital marketing tools, exploring Complete AI Training’s latest courses can offer practical insights and hands-on learning.
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