AI "See-Through" Billboards Take Over Jakarta, Surabaya, and Bandung
Superson, Google Indonesia, DDB Singapore, and Hagia Labs just launched a collaborative AI "see-through" OOH execution under DDB Singapore's Google Gemini #BikinGebrakanLo campaign. The work blends each site's actual architecture with AI-generated scenes, so visuals look like they're emerging from behind or inside the billboard itself. Think bubble tea waves rolling down a facade, dinosaurs crossing streets, portals opening on corners, and unexpected encounters that feel rooted in the city.
This is the kind of format creatives have been waiting for: fast to produce, context-aware, and built for cultural moments. The team moved in sprints, synced across partners, and delivered at a pace that traditional production rarely hits.
How the illusion works
The crew captured the backgrounds and geometry of each location, then blended them with AI-generated video to match perspective, lighting, and motion. The result: visuals that align with the building and street so tightly they feel native to the site. Because the assets are modular, scenes can be swapped based on weather, time of day, or social trends.
Hybrid team, sprint process
Superson led the creative flow using its "Supersprint" method, pulling in Google's tech, DDB Singapore's concept and ideation framework, Hagia Labs' technical execution, and local artists and students from Indonesia. Clear swim lanes made the work move: concept, asset creation, compositing, deployment, and live ops. The net effect is a practical model for brands that want specialist skill without slow retainers.
Google's team highlighted how Indonesia's media scene made it the ideal place to push Veo 3 in the wild. DDB Singapore pointed to the "see-through" execution as proof that a strong core idea can translate into large-scale OOH with speed. Hagia Labs emphasized the real win: a workflow that turns live cultural signals into design at pace.
Technical stack at a glance
- Approx. 40 unique 15-second assets produced in weeks (not months)
- Generated with Google's Veo 3 and Nano Banana AI, then deployed across high-impact sites
- City Plaza's 30x20m digital display auto-selects pre-generated scenes based on real-time weather
- New AI scenarios can be created and deployed within 24 hours using social listening and trend spikes
- Each location's content adapts to local architecture and cultural cues
Want to see where this is heading? Check Google's Veo overview for context on generative video models: Veo by Google DeepMind.
What creatives can use right now
- Design for context: capture site backgrounds and lock perspective, light, and motion to the structure.
- Build rule-based playback: weather, time of day, and events should change what runs.
- Sprint with swim lanes: define ownership for concept, generation, comp, QA, and deployment.
- Listen and ship: monitor social signals and be ready to publish fresh scenes within 24 hours.
- Invite the street: add QR codes for creator submissions and set up a moderation/review pipeline.
- Measure creatively: A/B scenes by context, track footfall proxies, and watch social lift near placements.
If you're building your own pipeline for generative video and OOH, these curated tools can help you scope options fast: AI tools for generative video.
Campaign themes and locations
The billboards span Jakarta, Surabaya, and Bandung, with content tuned to each city's style and environment. Themes include:
- Bubble Tea Cascades
- Urban Prehistory
- Interdimensional Portals
- Local Encounters
Open call for creators
Each billboard includes a QR code inviting Indonesia's creators to submit Veo 3 content for possible placement above their city. If you've got a concept that riffs on local architecture or culture, this is a chance to get it live at scale.
Key details
- Campaign period: 13 Oct - 20 Nov 2025
- Number of billboards: 7
- Cities: Jakarta, Surabaya, Bandung
Partners
This model brings together Superson (creative ops and sprinting), Google Indonesia (AI and platform support), DDB Singapore (concept and creative mandate), and Hagia Labs (technical execution), with local partners including HudHud, Media Futures Group, and Voxxy. It's a clear template for how specialists can combine to deliver big ideas with practical speed.
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