ServiceNow Expands to West Palm Beach with AI Hub and Institute, Bringing $1.8B Impact and 850+ Jobs
ServiceNow will open an AI hub and Institute at 10 CityPlace, West Palm Beach. Opening 2028; projected $1.8B impact and 850+ jobs by 2030.
ServiceNow Expands in West Palm Beach to Accelerate AI Innovation, Talent Development, and Regional Growth
ServiceNow is establishing a new regional innovation hub and AI Institute at 10 CityPlace in West Palm Beach. The move is projected to drive a $1.8 billion economic impact and create 850+ jobs through 2030, with a facility opening targeted for 2028.
As the anchor tenant of a Related Ross development, ServiceNow has committed up to 200,000 square feet to power product innovation, workforce education, and customer collaboration for the Southeast U.S. This will serve enterprises that want to build real AI use cases-not experiments-through pilot programs and hands-on engagements.
What's Being Built at 10 CityPlace
The West Palm Beach site will house hundreds of employees across multiple business functions, with a heavy focus on product roles. It will operate as a central hub for enterprise AI development, partner collaboration, and executive customer programs.
- AI Institute: A dedicated startup accelerator space offering mentorship, pilot opportunities, and access to the region's expanding tech ecosystem.
- Executive Briefing Center: Immersive sessions to co-create AI strategies, validate roadmaps, and align stakeholders on measurable outcomes.
- ServiceNow University: AI-focused education, skilling, and certification for employees, partners, and the local community.
Why West Palm Beach
West Palm Beach is emerging as a high-growth hub with strong access to talent, a favorable business environment, and proximity to major customers across the Southeast. The location fits a broader Gold Coast innovation corridor supported by initiatives like the Gold Coast Tech Accelerator, the Florida Council of 100, and eMerge Americas.
For operators and builders, this means a deeper local bench of engineers, product talent, and go-to-market expertise-plus improved access to enterprise buyers via the Executive Briefing Center.
Who Benefits and How
- IT and Development: Faster pathways from proof-of-concept to production through pilots, partner integrations, and access to ServiceNow's AI platform. Expect more hands-on enablement and clearer implementation blueprints for automation, service workflows, and security operations.
- Product Development: Opportunities to co-design with enterprise customers, validate AI features in real environments, and iterate with field feedback. The accelerator can help early-stage teams find enterprise fit and secure pilots.
- Real Estate and Construction: A long-term anchor commitment that signals sustained demand for Class A office and mixed-use development. Expect spillover effects in build-outs, tenant improvements, and urban core amenities that attract and retain technical talent.
Inclusive Talent Development at the Core
ServiceNow will expand RiseUp with ServiceNow to open AI career pathways for untapped talent, including veterans and career-transitioners. Partnerships with universities, public agencies, and private enterprises are planned to align training with real hiring needs.
Through ServiceNow University and community programs, the hub will increase access to AI education and certification-aimed at building job-ready skills that map to live workloads.
What Leaders Are Saying
"The AI innovation economy has a new epicenter in the Gold Coast of West Palm Beach," said ServiceNow Chairman and CEO Bill McDermott, calling the hub a magnet for talent and a driver of U.S. AI leadership.
Stephen Ross, CEO of Related Ross, said ServiceNow's presence will catalyze innovation and economic opportunity, positioning West Palm Beach as a top destination for forward-thinking tech companies.
"Talent is everywhere. Opportunity just needs to show up," said Karen Pavlin, ServiceNow's chief workforce innovation officer, underscoring a commitment to inclusive digital transformation.
Key Numbers and Timeline
- Opening: 2028
- Jobs: 850+ by 2030
- Economic Impact: $1.8B projected regionally
- Footprint: Up to 200,000 sq. ft. at 10 CityPlace (anchor tenant)
- Focus: Product innovation, AI R&D, workforce education, executive customer collaboration
- Near-term: Hiring, research partnerships, and pilot programming begin in the coming months
Action Items for Teams
- CIOs and IT Leaders: Line up Executive Briefing Center sessions for workflow automation, employee experience, and SecOps. Prioritize pilots that tie AI to measurable outcomes.
- Product Leaders: Explore accelerator participation for co-development with enterprise buyers. Build validation loops that de-risk deployment and speed adoption.
- Real Estate and Construction: Prepare for demand in Class A office, flexible collaboration space, and amenities that support hybrid, high-skill teams.
- Workforce and EDU Partners: Align programs with RiseUp and ServiceNow University to channel local talent into AI roles with clear certification paths.
Why This Matters
This expansion puts meaningful resources behind real-world AI adoption: pilot environments, executive alignment, and a pipeline of trained talent. It's a practical template for building durable AI capability-inside enterprises, across startups, and throughout a regional economy.
