Seth Rogen: Writers Using AI 'Shouldn't Be a Writer'
Seth Rogen doesn't mince words about generative video and AI-generated scripts. At the Cannes Film Festival, where he's promoting his animated film "Tangles," Rogen told Brut that using AI to write means you've disqualified yourself from the job.
"I don't understand what it's supposed to do," Rogen said. "Every time I see a video on Instagram that's like, 'Hollywood is cooked,' what follows is the most stupid dog s-t I've ever seen in my life."
He continued: "If your instinct is to use AI and not go through that process, you shouldn't be a writer. Because you're not writing."
Rogen's objection centers on the craft itself. A tool that reduces writing appeals to him not at all, he explained, because he values the work. Those unwilling to do it should pursue something else.
Hand-Drawn Stands in Contrast
"Tangles," Rogen's project at Cannes, takes the opposite approach. The film is entirely hand-drawn animation, with every frame bearing human work.
The film adapts Sarah Leavitt's memoir, following a woman in her 20s navigating early adulthood in 1999. Her mother receives an Alzheimer's diagnosis in her 50s, reshaping the family's life. Julia Louis-Dreyfus plays the mother, with Bryan Cranston, Pamela Adlon, Beanie Feldstein, and Sarah Silverman in supporting roles.
For creatives evaluating tools and workflows, Rogen's stance reflects a broader tension: whether efficiency gains justify outsourcing core creative decisions to automation.
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