Sett Raises $30M to Expand AI Marketing Automation Beyond Gaming
Sett closed a $30 million Series B funding round to scale its AI-driven platform for automating marketing creative production and campaign optimization. The company plans to move beyond gaming into fintech, mobile apps, and e-commerce by the end of 2026.
Greenfield Partners led the round, with participation from existing investors F2 and Bessemer. Ben Feder of Tirta Fund, former CEO of Take-Two Interactive, also participated, bringing total funding to $57 million.
What Sett Does
Founded in 2023, Sett builds an AI agent-based platform that automates the creation and optimization of marketing content for user acquisition campaigns. The system generates playable and video ads while continuously managing performance across the full pipeline.
For game studios, user acquisition remains one of the largest recurring costs. Automation tools that reduce this expense drive consistent demand in the sector.
Expansion Plans
The company will use the new capital to accelerate product development and expand internationally. The move into adjacent sectors reflects confidence that the core automation approach applies beyond gaming.
Fintech, mobile applications, and e-commerce all face similar user acquisition challenges and budget pressures. The timeline suggests Sett expects to have validated products in at least one of these sectors within nine months.
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