SHE CAN - Tech & AI Edition: Practical AI, Career Growth, and Real Opportunities
Cairo hosted the second mini edition of SHE CAN - Tech & AI, launched by Entreprenelle in collaboration with the Information Technology Industry Development Agency (ITIDA). Held at the Creativa Innovation Hub in Sultan Hussein Kamel Palace - Heliopolis, the event ran under the patronage of the Ministry of Social Solidarity, the National Council for Women, and the National Council for Persons with Disabilities.
Backed by Kuwait Finance House - Egypt (KFH-Egypt), Capgemini Egypt, and Bless, the event gathered 1,000+ attendees and 45 speakers. The focus: practical AI adoption, career development, and real employment pathways for women founders, engineers, product leaders, and operators.
Why this matters for IT and development
ITIDA data indicates Egypt's tech sector provides 300,000+ jobs today, with women holding over 30% of them. Plans are in motion to reach 500,000 tech jobs by 2026 - a clear signal for talent demand and leadership opportunities.
For engineers and builders, that means more AI-first projects, product roadmaps shaped by data, and a hiring market that rewards practical, shipped work. If you're building skills or teams, now is the time to turn pilots into production.
What the sessions delivered
- AI in operations: from workflow automation to model-assisted decision support.
- Organizing product ideas: prioritization frameworks, experimentation, and measurement.
- Finance with intelligence: forecasting, spend controls, and clear ROI tracking.
- Digital marketing and e-commerce: content generation, targeting, and personalization.
- Education and entrepreneurship: practical upskilling, incubation, and founder enablement.
Who showed up
- Entrepreneurs at different stages - MVP to scale.
- Executive leaders building AI roadmaps.
- Gen Z job seekers and freelancers entering tech roles.
Key takeaways for builders and tech leads
- Start with one high-signal use case. Instrument it end-to-end: data sources, model choice, evaluation, and business KPI impact.
- Adopt an MLOps baseline: version prompts/models, track metrics, monitor drift, and set up human-in-the-loop review for critical decisions.
- Tighten your data layer. Unify CRM, e-commerce, and finance data. Enforce access controls, PII handling, and audit logs.
- Make hiring surgical. Roles gaining traction: data engineers, ML engineers, AI product managers, evaluators/trainers.
- For marketing and sales: ship recommendation systems, smart lead routing, and content systems with clear A/B test protocols.
- For finance: run scenario models, create early warning alerts, and use explainable features for stakeholder trust.
- Career move: build a public portfolio (repos, demos, case studies). Network at targeted events like SHE CAN where hiring managers and founders meet.
Partners and ecosystem
The edition ran with support from Kuwait Finance House - Egypt (KFH-Egypt), Capgemini Egypt, and Bless, and under the patronage of key government bodies. The venue - Creativa Innovation Hub at Sultan Hussein Kamel Palace - continues to grow as a national hub for tech talent and venture building.
About Creativa Innovation Hubs
What leadership said
Ms. Rania Ayman, Founder and CEO of Entreprenelle, noted that SHE CAN - Tech & AI reflects a clear commitment to advancing women's participation across MENA's tech sector. She highlighted the current and projected job figures shared by ITIDA as evidence of strong openings for women to enter and grow in tech roles, with a focus on practical platforms that support entrepreneurship, talent development, and measurable social and economic outcomes.
About Entreprenelle and SHE CAN
Entreprenelle is a social enterprise focused on education, access to resources, and economic development to close the gender gap in entrepreneurship across the MENA region. Over the last decade, it has supported thousands of founders and operators.
SHE CAN is the largest women-focused entrepreneurship event in MENA, hosted annually around International Women's Day. It's built for learning, networking, investment, and experience-sharing - a place where real opportunities are created.
Next steps
- Teams: shortlist one AI use case and stand up a monitored pilot within 30 days.
- Individuals: publish one concrete project with a live demo and metrics, then share it with hiring managers you met at events like SHE CAN.
- Upskill with targeted curricula for developers and PMs: AI courses by job role
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