Shutterstock Debuts AI-Powered Creative Suite and Bold New Identity to Accelerate Storytelling

Shutterstock's Bold New Look and AI-Powered Tools for Creatives

After more than 20 years of supporting award-winning campaigns across industries like entertainment, tech, and healthcare, Shutterstock has refreshed its brand identity and expanded its suite of AI-powered creative tools. The company now positions itself as the essential partner brands and creators need to produce impactful work faster and more efficiently.

This rebrand reflects Shutterstock's move toward offering scalable creative and generative AI solutions. It brings together a family of brands and services that include multimedia content, professional studio production, emerging channels like GIPHY, data licensing, and AI-driven tools.

What Shutterstock’s New Identity Means for Creatives

Shutterstock's updated branding highlights its commitment to delivering fast, agile creative solutions that meet the demands of modern storytelling. Their platform supports creators and brands of all sizes, whether you’re working solo or collaborating with Shutterstock’s studios and AI teams.

The company’s portfolio now covers everything needed to build, create, and distribute compelling content at scale. This includes high-quality images, videos, audio, and advanced production technologies, all designed to help creative leaders tell better stories and move projects forward with speed.

Introducing Shutterstock’s Latest Creative Tools

Unlimited Downloads Subscription

This new subscription option offers individual creators unlimited access to a curated library of over 80 million images, videos, and audio files. It’s ideal for freelancers, designers, and solopreneurs who need a steady stream of high-quality assets without worrying about download limits. This helps creatives focus on producing impactful work without constraints.

Generative AI Pro

Built specifically for business users, Generative AI Pro enhances Shutterstock’s enterprise AI capabilities, allowing creation of photorealistic, stylized, or conceptual visuals at 4K resolution. This tool delivers greater creative variety, higher quality, and stronger brand relevance.

It uses a multi-model system combining Shutterstock’s proprietary AI (developed with Databricks) and trusted third-party models from OpenAI, Amazon, and Google. A smart AI Model Recommender selects the best model for each prompt based on millions of past interactions, ensuring relevant and high-quality results.

Shutterstock applies its TRUST framework to ensure responsible use of AI across all offerings.

AI Data Licensing

For companies developing or fine-tuning AI models, Shutterstock offers one of the largest rights-cleared multimodal datasets and metadata collections. These datasets support high-quality AI innovation and are continuously updated with new assets and premium metadata, making Shutterstock a key player in AI data licensing.

Scalable Creative Content Production

Shutterstock Studios now provides an end-to-end model for creative production, built to deliver speed, scale, and storytelling impact. Using advanced tools like generative AI, virtual production, and real-time immersive tech, the Studios team supports global brands and agencies in creating content that connects.

Their work has received top industry honors such as Clios, Webbys, Anthem Awards, and Cannes Lions, proving the effectiveness of this approach.

GIPHY Ads

As part of Shutterstock’s brand family, GIPHY Ads expands content distribution options by allowing brands to engage audiences through shareable ads. GIPHY’s network handles over 1 billion daily search queries, creating a massive opportunity for brands to reach customers in a natural, interactive way.

How These Tools Serve Creative Teams

Shutterstock’s offerings are modular and interoperable, allowing creative teams to combine tools into workflows that fit their needs. Whether you prefer to experiment hands-on with AI prompting or want content curated and generated for you, the platform adapts.

This flexibility helps teams integrate generative AI into existing processes or build new capabilities across departments, speeding up time-to-market while maintaining brand consistency.

Today’s creative leaders must move quickly and intelligently to stand out. Shutterstock’s expanded suite supports this by providing scalable AI and data-driven solutions that meet real business challenges head-on.

Looking Ahead

Shutterstock’s refreshed brand signals a vision focused on innovation, trust, and real impact. With its advanced AI tools and broad content services, Shutterstock helps creative professionals stay agile and deliver compelling stories in a competitive market.

Earlier this year, Shutterstock announced a merger agreement with Getty Images, set to create a leading visual content company. This combined entity will enhance investments in content creation, event coverage, and technology innovation. Until that merger closes, Shutterstock continues to operate independently, dedicated to driving storytelling innovation for creative leaders.

For creatives interested in boosting their skills with AI-powered tools and workflows, exploring specialized training can be a smart move. Check out Complete AI Training for courses that help you master AI tools tailored for creative professionals.