Simon Levene Finds Creative Freedom with AI-Generated Filmmaking
Simon Levene directs AI-generated films by describing each shot, creating visuals without physical sets. He sees AI as a tool that speeds up filmmaking and sparks creative freedom.
"It Feels Like Directing Again": Simon Levene on AI’s Creative Role in Filmmaking
Simon Levene is exploring AI-generated filmmaking as his latest creative project. Using tools like Google’s Veo 3, a text-to-video model, he directs each shot by describing it in detail, taking full control of the visuals without stepping on a physical set.
“You’ve got to see it as an opportunity,” Simon says. He acknowledges the challenges AI brings, including copyright debates and job impacts, but stresses that AI is here to stay. More importantly, he sees it as a powerful creative tool that opens new possibilities.
AI Tools That Put Directors in Control
Google’s Veo 3 stands out because it generates not just moving images but synced sound too. For Simon, a comedy director where timing is crucial, this makes AI-generated video genuinely usable. “Timing and tone are everything,” he explains.
Despite fears that AI videos might feel lifeless, Simon disagrees. Direction still matters. You choose lens styles, lighting, art direction, and performance cues—all without a physical shoot. With a skilled director, AI-generated footage can feel just as rich and authentic as traditional filming.
Faster, Leaner, and More Flexible Workflow
Simon’s latest short film, Please Rotate Your Phone, was created specifically for AI rather than adapted from live-action. This approach sped up the process dramatically. From scripting through editing and sound, it took less than a week.
- No scheduling hassles
- No crews or locations needed
- Easy to test ideas quickly
- No traditional funding or resources required
“The speed is incredible,” Simon says. This flexibility means filmmakers can experiment freely, trying ideas and refining them without the usual constraints.
The Creative Thrill of AI Filmmaking
Simon describes the process as a unique thrill. “You write a prompt, wait five minutes, and then see what comes back. Sometimes it’s exactly what you pictured. Other times it surprises you. That anticipation makes it a little magical.”
After six months experimenting with AI, Simon is focused on projects built for this new format. He sees AI as a tool that expands creative freedom rather than replacing filmmakers.
For creatives interested in AI tools and filmmaking, exploring platforms like Google’s Veo 3 offers a glimpse of what’s possible. To deepen your skills in AI and creative production, check out courses at Complete AI Training.
