Simply Asset Finance Launches AI Agent Kara to Boost SME Lending
Simply Asset Finance, a specialist lender for SMEs, has introduced Kara, an AI-powered virtual agent designed to improve lending processes and operational workflows. Since its start in 2017, the company has gathered extensive data, which Kara now uses through machine learning to deliver actionable insights for both internal teams and external clients.
Kara acts like a “virtual employee,” supporting real-time decision-making by helping with credit applications, answering queries from brokers and customers, and encouraging knowledge sharing within the company. She integrates external data with Simply’s internal systems, working across departments to monitor customer engagement, process credit submissions, and surface insights that enhance teamwork.
Enhancing Efficiency and Customer Experience
The launch of Kara coincides with Simply Asset Finance reaching a lending milestone of over £1.75 billion to UK SMEs. The company combines digital innovation with personalised service, a model they call “Technology with a handshake.” This approach emphasises both speed and quality in customer relationships.
Ylva Oertengren, Simply’s Chief Operating Officer, highlighted the company’s focus on data and expertise in SME lending. She noted that deploying AI at scale supports their rapid growth while maintaining high standards of experience and collaboration. Kara reflects the company’s values of expertise, creativity, and teamwork, complementing human efforts to support business growth.
What Kara Means for Finance Professionals
- Improved processing times for credit applications through AI-driven analysis
- Faster response to broker and customer queries, reducing wait times and improving satisfaction
- Enhanced collaboration by connecting data sources and sharing knowledge across teams
- Data-driven insights to inform lending decisions and customer engagement strategies
For finance professionals working in SME lending or credit, tools like Kara demonstrate how AI can streamline workflows and provide meaningful support without replacing the human element. This balance is key to maintaining strong customer relationships while increasing operational efficiency.
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