South African insurer Naked launches binding car quotes in ChatGPT
Naked, a South African insurtech startup, has become the first company globally to offer final, binding car insurance quotes through a native ChatGPT app. The quote generated through the ChatGPT interface is the actual premium-not an estimate requiring additional steps.
The startup connects the ChatGPT app directly to its live underwriting and rating engine, the same system powering quotes on its website and mobile app. Customers receive final quotes in under 90 seconds without speaking to a contact centre agent.
How Naked operates
Founded in 2018 by actuaries Alex Thomson, Sumarie Greybe, and Ernest North, Naked offers car, home, contents, and item-level insurance through a fully digital platform. The company uses AI for Insurance underwriting and automation to reduce costs and give customers direct control over their coverage.
Customers can switch or pause coverage entirely online. The platform delivers instant cover decisions without manual intervention.
Recent funding and strategic positioning
Naked raised $38 million in Series B2 funding in early 2025, with the capital directed toward deepening automation and AI capabilities. The ChatGPT app launch represents the company's bet on where insurance distribution is headed.
Thomson said the move signals Naked's readiness for a future where AI assistants become primary channels for managing financial products. "Our app and website are still the best way to use Naked today," he said. "But we believe AI assistants will, in time, become one of the primary ways people interact with financial products."
The deployment appears to make Naked the first South African company to release a native app in ChatGPT, positioning it ahead of competitors in an emerging distribution channel.
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