Sovrn and Dappier Launch Conversational AI Ads to Boost Publisher and Marketer Revenue

Sovrn and Dappier Join Forces to Bring Conversational AI Advertising to Publishers and Marketers

Sovrn, a platform focused on helping publishers and creators increase their revenue, has partnered with Dappier, an AI monetization platform. This collaboration introduces a streamlined solution that enables publishers to generate income from AI through branded AI experiences, real-time content syndication, and conversational ad monetization.

When users interact with a publisher’s AI copilot powered by Dappier, they encounter conversational ads featuring Sovrn Commerce offerings. These ads leverage direct user interactions and context, embedding Sovrn ads inside AI-generated answers. This creates highly relevant ad placements with increased value for marketers due to rich real-time signals and strong viewer engagement.

Addressing Challenges Publishers Face with AI

As AI changes how search traffic and traditional advertising models work, publishers face a choice: resist AI-driven content scraping or find new ways to profit from AI-generated answers. Sovrn and Dappier offer a solution that helps publishers embrace AI by deploying copilots and AI search features on their sites. They unlock conversational ad placements through Sovrn’s Commerce and Exchange tools and syndicate content to third-party AI platforms via the Dappier Marketplace.

Chris George, President of Sovrn, highlights the importance of ethical and targeted AI advertising. He explains that this partnership ensures publishers remain part of the AI-driven advertising ecosystem while helping marketers reach AI-engaged audiences effectively.

Flexible and Monetization-Focused AI Experiences

Dappier’s AI tools are customizable and require no development effort from publishers. They can easily launch dedicated answer pages, enhance search bars with conversational input, and add AI copilots within articles or across websites.

Dan Goikhman, co-founder and CEO of Dappier, emphasizes their focus on increasing publisher revenue while unlocking valuable AI audiences for marketers. Their agentic ads, powered by Sovrn Commerce, deliver relevant marketing messages alongside AI answers, improving the advertising value exchange compared to traditional digital formats.

How Publishers Can Get Started

• Activate Dappier’s self-service platform
• Monetize AI experiences with agentic ads integrated through Sovrn Commerce
• Deploy branded AI copilots and conversational search features
• Syndicate content to AI systems via the Dappier Marketplace

For marketers and publishers interested in exploring AI monetization opportunities, more details are available at Sovrn’s website.

About Sovrn

Sovrn supports publishers and creators with advertising, affiliate marketing, and data products that help them grow their businesses. Serving thousands of customers across more than 80,000 websites, mobile apps, social media, and CTV channels, Sovrn reaches over 500 million active consumers daily. Known for transparency and anti-fraud efforts, Sovrn operates from Boulder, Colorado, with offices in New York and London. Learn more at sovrn.com.

About Dappier

Dappier is a monetization platform built for the AI answers economy. It enables publishers and data vendors to syndicate content to AI systems in real time through a permissioned data marketplace. Publishers can deploy branded answer engines and AI copilots tuned to their content, while advertisers use Dappier’s agentic ads to reach users directly inside AI conversations. More information and demos are available at dappier.com.