Spalba Sets New Standard for Venue Marketing and Event Planning with Virtual Tours and AI-Driven Solutions

Spalba: Transforming Venue Marketing and Event Planning

Spalba is changing how venues are marketed and events are planned by integrating virtual tours, AI-driven tools, and zero-commission models. Vishal Puri, Co-Founder, shares insights into how the platform is reshaping the hospitality and events sectors.

Virtual Tours: A New Standard in Venue Marketing

Traditional venue marketing relied on brochures, static images, and physical visits, which were often slow and limited in scope. Spalba’s virtual tours provide an immersive, interactive experience that allows event planners to explore venues remotely. This means understanding layouts, visualizing space flow, and sharing options with clients or teams without traveling.

The result is faster sales cycles, higher-quality leads, and greater transparency in venue selection. Hotels can now showcase their spaces in a way that truly reflects their offerings, making it easier for planners to make confident decisions.

Personalized Experiences at Scale

Unlike manual personalization, which can be resource-heavy, Spalba’s platform dynamically adjusts virtual tours based on user preferences or previous interactions. For example, a potential guest can see highlights of amenities or room types that match their interests in real-time. This level of individualization is scalable and efficient, helping venues connect with customers more effectively.

AI Enhancing Venue Selection and Planning

Spalba uses AI to go beyond basic filters like location or capacity. The AI interprets unstructured inputs—such as the vibe or goals of an event—and converts them into structured data that matches venues with specific features, layouts, and availability.

For instance, if a planner wants a "vibrant networking event with natural light and space for branding," the AI translates this into actionable parameters. It then suggests venues, setups, and pricing benchmarks, simplifying the planning process. This acts like a smart assistant, helping users bring their vision to life efficiently.

Scaling for Growth: Business Model and Expansion Plans

Spalba operates on a subscription model where hotels pay to digitize and showcase their spaces. Event planners and agencies use the platform for remote walkthroughs and collaboration. The company targets INR 100 crore in revenue by FY26 and plans to expand into Southeast Asia and the Middle East.

Growth efforts include product development, partnerships with hotel chains and agencies, and integrations with CRM and enterprise tools to embed Spalba into broader planning workflows.

Sustainability in Hospitality with Spalba

Spalba helps reduce the carbon footprint of the hospitality industry by replacing many physical site visits with virtual walkthroughs. This reduces emissions and resource use while streamlining decision-making. The platform also cuts down on printed materials and last-minute changes that often lead to waste.

Planners can prioritize venues based on eco-friendly certifications, energy efficiency, and waste management, encouraging more sustainable event choices.

What Sets Spalba Apart in Event Planning Technology

Unlike typical listing platforms, Spalba covers the entire venue sourcing cycle—from discovery to final execution. Its digital twins allow planners to switch layouts, add branding, and understand space usage virtually. This reduces guesswork and streamlines collaboration and client presentations.

The platform’s comprehensive tools enable planners to experience and design events remotely, making it a unique and integrated solution for event planning.

Post-Pandemic Shift to Digital-First Planning

The pandemic accelerated the adoption of virtual tools, which have now become standard. Planners expect quick, confident venue evaluations without travel. Clients want clear visual presentations. Virtual tours, mock setups, and recorded walkthroughs make the process faster, more transparent, and more collaborative, especially for dispersed teams.

The Future of VR, AR, and AI in Hospitality

Over the next five years, event planning will become more immersive and data-driven. VR and AR will move beyond novelty to everyday use for reviewing and customizing venues. AI will provide insights, automate planning steps, and suggest improvements.

Spalba is already integrating VR-compatible tours and AI trained on real planning data to make event planning smarter, faster, and more visual, while addressing practical hospitality needs.

Funding and Collaborations for Accelerated Growth

Spalba is exploring external funding and strategic partnerships to support faster growth. The focus remains on product quality and delivering value, but new investments will help expand market reach and deepen collaborations with hotel groups and event companies.

Collaboration with Hotels and Venues

Spalba assists hotels and venues in managing event inquiries more efficiently. By digitizing spaces and providing virtual walkthroughs and mock proposals, the platform speeds up sales processes and improves client experiences. This shared visual approach leads to faster decisions and stronger outcomes for both venue teams and event planners.