Insurance Times Awards 2025: Sprout.ai sets a benchmark for AI in insurance
2 December 2025
Sprout.ai is competing in the Excellence in AI category with a clear message: AI should make claims and underwriting teams faster, sharper and more empathetic - not replace them. Chief executive Roi Amir says the company's focus is on trusted, auditable outcomes that plug into existing insurer systems without disruption.
Why enter the Excellence in AI category?
Amir positions Sprout.ai as a benchmark for AI in insurance. The platform blends a patented data approach with generative AI and explainable automation to enrich current workflows and decisioning.
The goal is practical: reduce costs, speed up handling, and meet rising customer expectations. Think of it as an intelligence layer that helps people do their best work at scale.
What makes the entry stand out
Sprout.ai's US-patented synthetic data method trains high-accuracy models with minimal real data. That shortens deployment timelines and helps reduce compliance risk while improving model performance.
- Explainable, governed AI with configurable validation and full audit trails.
- Integration of complex data sources to boost claims accuracy, flag fraud earlier and improve risk decisions.
- Onboarding in under 12 weeks and ROI in about six months.
This approach supports regulatory expectations on explainability and accountability in automated decisions. For context, see guidance from the UK ICO on explaining AI decisions here, and the FCA's work on AI here.
What a win would mean
For Sprout.ai, an award would validate a simple belief: responsible AI should enhance human expertise through clarity, accuracy and trust. It would also signal measurable impact across global insurers and MGAs - especially in claims - and reinforce the firm's focus on ethical, high-performance AI.
Why this matters for insurers right now
Loss costs are climbing, customer patience is shrinking, and scrutiny on models is tightening. Tools that deploy fast, explain their reasoning and leave a clean audit trail are becoming non-negotiable.
If you can integrate within weeks and see returns in months, you change the math on cycle times, leakage and service levels. That's the bet Sprout.ai is making - and why this entry is getting attention.
About the awards
The Insurance Times Awards celebrate excellence, impact and innovation across UK general insurance - from broking and underwriting to technology and customer service. Finalists have presented, judges have judged, and the industry is set to celebrate the year's standouts.
If your team is building practical AI skills for underwriting, claims or fraud, explore curated AI training by job role here.
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