StackAdapt Launches AI-Driven Martech Suite for Unified Data and Marketing
StackAdapt has announced the general availability of its AI-driven martech suite (15 October 2025). This marks the company's shift from a programmatic platform to a full-funnel solution that unifies email marketing, first-party data activation, and programmatic advertising in a single platform.
The suite lets marketers automate cross-channel campaigns and optimise performance with less manual lift. It connects paid and owned media so you can trigger email and programmatic actions from the same behavioural signals.
What's new for marketers
- Native orchestration flows that connect pixel-based programmatic engagement with automated email-managed in one place. Example: a user fills out a form for a report, receives a follow-up email, and is added to a retargeting campaign automatically.
- Deeper integrations with HubSpot, Klaviyo, Braze, and CallRail to streamline first-party data upload, analysis, and activation across channels.
- Conversion event triggers so every site interaction can prompt re-engagement via email or programmatic.
- Randomised path testing within flows to compare sequences and optimise based on outcomes.
- Email updates including support for multiple custom domains-useful for agencies and enterprise teams managing several brands.
- Expanded dynamic creative optimisation beyond e-commerce and automotive to B2B, finance, and education, with personalisation driven by audience data, product feeds, or user behaviour.
Why this matters
Marketers want fewer tools, cleaner data activation, and coordinated execution. This release reduces the gap between adtech and martech by enabling real-time decisioning and consistent messaging across email and programmatic from one workflow.
"This is a pivotal moment for marketers who are looking to activate their data and deliver connected customer experiences at scale," said Vitaly Pecherskiy, co-founder of StackAdapt. "We're eliminating the operational friction between adtech and martech by enabling real-time decisioning and coordinated messaging across email and programmatic. It's a complete solution for today's first-party world."
What clients are saying
"StackAdapt is redefining what's possible in cross-channel marketing," said Megan Storm, head of media at Bailey Lauerman. "The ability to unify email and programmatic campaigns, track performance in a single platform, and accelerate insights transforms how we plan and optimise. It's a powerful step toward greater efficiency, stronger integration, and smarter, faster results."
Practical ways to use it this quarter
- Content-led lead gen: Trigger email nurturing and add prospects to programmatic retargeting the moment they download a report. Test paths to see which sequence converts fastest.
- Sales pipeline acceleration: Use conversion event triggers to re-engage visitors who start but don't complete key actions (demo request, pricing view) with coordinated email and display.
- Agency brand management: Run multiple custom email domains to keep brand deliverability and governance clean across portfolios.
- Vertical personalisation: Apply DCO templates for B2B, finance, and education to tailor messaging by audience segment, product feed, or onsite behaviour.
- First-party data activation: Sync CRM segments once, then run suppression, upsell, and win-back plays across email and programmatic from the same audience.
Getting started
- Connect your CRM and marketing tools (e.g., HubSpot, Klaviyo, Braze, CallRail) and map key fields used for segmentation and reporting.
- Define conversion events across your site (form fills, product views, pricing visits) and attach triggers for both email and programmatic follow-ups.
- Build modular creative variants for DCO and set clear success metrics per path (reply rate, MQL rate, CPL, ROAS).
- Use randomised path testing to compare sequences and reallocate budget to proven flows weekly.
- Centralise performance tracking in the platform to speed up learning loops and reduce manual reconciliation.
The martech suite is now generally available to all clients globally. Learn more at stackadapt.com.
If your team is upskilling for AI-driven marketing workflows, consider the AI Certification for Marketing Specialists for structured, practical training.
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