Stagwell Names Michael Twedell as Senior VP for Enterprise AI Solutions
Stagwell has appointed Michael Twedell to lead its AI strategy as senior VP of enterprise AI solutions, a newly created position reporting directly to CEO Mark Penn.
Twedell will oversee go-to-market strategy for Stagwell's AI products, including The Machine-an agentic operating system for marketing-and the Agentic Targeting System, developed with Palantir. His role centers on driving adoption across major accounts by integrating Stagwell's software portfolio with its operating companies into solutions tied to measurable business outcomes.
Twedell comes from Bounteous, where he was senior VP of growth. Over 25 years in consulting and technology, he led digital transformation work for global enterprises in hospitality, gaming, media, and healthcare.
Stagwell owns SKDK, Sloane & Co., Allison and Hunter, and other agencies. The hire signals the holding company's push to position AI-driven marketing tools as central to its client offerings.
For PR and communications professionals, this appointment reflects broader industry movement toward AI-powered campaign management and audience targeting. Learn more about AI applications for PR and communications, or explore how AI is transforming marketing operations.
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