Stellair AI Slashes Digital Media Operations Time by 90%+ for Adara

Stellair Is Automating Digital Media Operations - And The Time Savings Are Hard to Ignore

Operations leaders care about two things: throughput and accuracy. Manual campaign setup eats both. Stellair AI is reducing that load by automating the workflows that keep digital programs moving - with 90%+ time savings across critical tasks.

Results at a glance

• 96% time savings in campaign setup and configuration
• 98% time savings in trafficking creatives
• 75% time savings in campaign QA and validation

Case study: Adara + Stellair

Adara (a RateGain company) runs high-volume, high-precision campaigns using aggregated travel-intent data from 250+ partners. The team was spending days configuring hyperlocal and performance activations, trafficking creatives across multiple DSPs, and stretching timelines with manual QA.

In Q2 2025, Adara integrated Stellair's AI Assistant and Sidekick platform. Tasks that took days now complete in minutes - with greater than 90% time savings across setup, trafficking, and validation.

Customer perspective: "Stellair has transformed our workflow by automating setup across multiple DSP platforms. What once took hours of manual effort is now done flawlessly in minutes, saving time, reducing errors, and letting our team focus on strategy instead of repetitive tasks. Partnering with Stellair has positioned us to meet and exceed our future growth goals with confidence." - Beth Laplante, SVP of Customer Success, Adara

Where the gains show up for operations

• Cycle time: Campaigns move from brief to live in hours, not days.
• Error rate: Automated trafficking and standardized setup reduce rework and escalations.
• Capacity: Teams reallocate time from repetitive build tasks to optimization and client strategy.
• Consistency: Cross-platform deployments follow the same rules every time.
• QA confidence: Automated checks validate setup before spend hits the market.

What Stellair is building next

Stellair is expanding Sidekick with deeper integrations, optimization tools, and AI-driven QA features. The goal is straightforward: remove friction across the entire campaign lifecycle so teams can scale without adding headcount.

About Adara

Adara, a RateGain company, delivers marketing ROI through aggregated travel-intent data from 250+ global partners, with more than 4 billion searches and 23 billion data points across 100+ countries. Learn more at adara.com.

About Stellair

Stellair AI builds AI assistants that automate digital media operations so marketers and agencies can work faster with fewer errors. Learn more at stellair.ai.

For teams building AI skills

If you're leading operations and want structured training on AI and automation, explore curated programs by job role at Complete AI Training.