Steph Curry partners with Google to shape athlete-driven Pixel and AI health tech

Steph Curry Partners with Google to Shape Athlete-Focused Pixel and AI Products

NBA star Steph Curry has entered a long-term partnership with Google, taking on the role of performance advisor. His input will directly influence the development of Google’s hardware and software, particularly in health and performance technology.

Collaboration Covers Multiple Google Divisions

The partnership spans Google Health, Google Pixel, and Google Cloud. Curry and his team will provide feedback throughout product development cycles, ensuring the technology meets the needs of elite athletes.

Unlike typical endorsements, this relationship aims for meaningful product improvements. Curry’s expertise as a top-tier athlete will help Google fine-tune devices, shape AI algorithms, and innovate new hardware.

Applying AI to Athletic Performance

Curry will actively use Google’s Pixel portfolio—including phones, watches, and headphones—while also leveraging AI-powered tools. One example is the AI Basketball Coach, which uses Gemini models on Vertex AI and MediaPipe to analyze form, deliver visual feedback, and offer personalized coaching tips.

While such detailed analysis is tailored for elite athletes like Curry, the technology highlights Google’s capabilities in applying AI for health and wellness on a wider scale.

Next Steps in the Partnership

Curry’s team will collaborate closely with Google’s health experts and AI engineers to test upcoming products and experiences. This hands-on approach ensures real-world relevance and continuous improvement.

Meanwhile, the Golden State Warriors are set to start the 2025/26 NBA season on 22 October, facing the Los Angeles Lakers on the road.

Why This Matters for Product Development

• Direct involvement of an end-user with specific performance demands streamlines product iterations.
• Integrating expert feedback early helps tailor AI features to real needs instead of assumptions.
• Cross-functional collaboration between sports professionals and tech teams creates new use cases.

For product teams focusing on health tech or AI-driven performance tools, this partnership offers a clear example of embedding domain expertise into the development process to build more effective solutions.

Explore how AI can enhance product development further with resources from Complete AI Training.