Strategy World 2026 Kicks Off in Las Vegas, Uniting AI, Bitcoin, and the Future of Work

Strategy World 2026 Opens at The Wynn Las Vegas: Freedom, AI, and the Future of Work

Strategy (formerly MicroStrategy) opened Strategy World 2026 at The Wynn Las Vegas, bringing together executives, finance leaders, and data teams to focus on Digital Sovereignty. The agenda connects AI-powered enterprise software with Bitcoin treasury strategy, with live keynotes, hands-on labs, and a finance-focused Bitcoin for Corporations track running February 24-25.

The purpose is simple: give leaders a clear path to build AI-driven operating systems for the enterprise while keeping ownership of their data, models, and capital strategy. Expect a practical blend of vision, product detail, and playbooks you can apply this quarter.

"Strategy World is where vision meets execution. AI and Bitcoin are the defining forces of our era… We're proud to welcome our global community to Las Vegas for what will be an extraordinary four days." - Phong Le, President & CEO, Strategy

Why this matters for executives

• Decide how to fund and govern AI without losing control of your data or vendor independence.
• Align BI, data warehouses, applications, and AI with a single semantic layer to reduce tool sprawl.
• Pressure-test your treasury strategy with a clear position on Bitcoin and digital credit.
• Turn AI agents and embedded analytics into measurable workflows, not slideware.

Keynotes to watch on February 24 (PT)

• 9:00 AM - "Three Funerals and a Wedding": CEO Phong Le outlines how AI rewires enterprise software spend, what's on the way out, and what's next when AI pairs with modern data stacks.
• 10:00 AM - "Freedom to Innovate": EVP & Chief Product Officer Saurabh Abhyankar unveils product updates across the Universal Semantic Layer, AI, and BI to protect independence, speed, and governance across Cloud, Data Warehouses, Applications, BI, and AI.
• 1:00 PM - "Digital Credit": Executive Chairman Michael Saylor shares a framework for Bitcoin's role in corporate finance and capital markets.

"Enterprises today are being forced to choose between innovation and stability - Strategy is proving you don't have to… We're giving organizations the freedom to move fast, stay in control, and build on their terms." - Saurabh Abhyankar, EVP & Chief Product Officer, Strategy

Program highlights

• 85+ expert sessions and workshops covering AI agents and workflows, unified data ecosystems, embedded analytics, cloud deployment, and more.
• Certifications and hands-on labs with in-person fast tracks and pre-event learning.
• Bitcoin for Corporations (Feb 24-25) co-presented by Bitcoin Magazine: practical guidance for integrating Bitcoin into treasury and capital markets.
• Networking: Welcome Reception (Feb 23), Partner Forum, Public Sector Reception hosted by Vertosoft (Feb 24), and the World Party at XS Nightclub (Feb 24).
• Venue: The Wynn Las Vegas - an environment set up for high-signal conversations and executive deal-making.

What to do with this if you run strategy, data, or finance

• Set a position on vendor independence: define what "digital sovereignty" means for your data, models, and BI.
• Pick your AI architecture: central semantic layer, clear governance, and embedded analytics in core apps.
• Model a Bitcoin treasury policy: scope risk, liquidity, accounting, and board communication.
• Fund outcomes: treat AI agents and analytics as P&L projects with owners, SLAs, and measurable lift.

How to engage

• Explore the agenda and sessions: Strategy World 2026 details
• Finance-focused program: Bitcoin for Corporations
• Watch live: Strategy World 2026 Livestream

For CEOs and strategy leaders

Pressure-test your AI investment roadmap against vendor lock-in, data residency, and long-term model governance. If you're aligning teams around AI-driven decision intelligence, this resource can help: AI for Executives & Strategy.

For CFOs and corporate treasury

Digital credit, Bitcoin reserves, and treasury diversification are centerstage this year. Build literacy for your team and board with the AI Learning Path for CFOs.

About Strategy

Strategy Inc (Nasdaq: STRF/STRC/STRK/STRD/MSTR; Euro MTF: STRE) is the first and largest Bitcoin Treasury Company. The company has adopted Bitcoin as its primary treasury reserve asset and accumulates BTC through equity and debt financings and operating cash flows, while also offering AI-powered enterprise analytics software.

By combining analytics, AI, and Bitcoin applications, Strategy advances its vision of Intelligence Everywhere and long-term value creation across digital assets and enterprise analytics.

Strategy, Strategy Mosaic, and MicroStrategy are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.