Strax Networks Turns Every Object Into a Global AI + AR Channel for PR and Communications
Strax Networks has launched an AI + AR communication platform that turns physical objects into interactive broadcast channels. A simple scan triggers a contextual video and a live, multilingual dialogue that answers questions, guides actions, and updates in real time.
"This is the moment AR and AI finally meet - and communication changes forever," said Eric Singleton, CEO and Founder of Strax Networks. "Every scanned object now becomes its own global broadcast channel - one that can be updated, personalized, and distributed instantly to audiences anywhere in the world."
What's new
Objects are no longer static. With a scan, a brochure, product package, museum artifact, menu, or discharge folder can deliver a video overlay and an AI conversation tuned to the user's context and language.
From that interaction, users are routed to either a preset global URL (booking, product, e-commerce) or the Ask Strax interface for three guided questions or any open-ended inquiry.
How it works
- User scans an object through the Strax experience.
- The platform recognizes the object and plays an intelligent video overlay.
- The user continues to a preset destination or engages Ask Strax for interactive Q&A.
- Responses draw from a large-language model tuned to context, prior engagement, and language preferences.
Why PR and Communications teams should care
- Turn static collateral into living channels you can change in seconds, everywhere.
- Localize instantly: one object, any language.
- Control voice and messaging centrally to reduce inconsistency across markets.
- Route audiences to the right action: booking, purchase, signup, or service.
- Shorten feedback loops with direct Q&A at the moment of interest.
Admin control at global scale
On the Strax Enterprise Control Platform, admins can change the video, redirect destination, and conversational tone in seconds. Updates take effect instantly across regions, properties, and campaigns.
"It's like flipping a global switch," Singleton said. "If a hospital needs to update discharge guidance, or a resort wants to change an offer - that content is live everywhere in seconds."
Industry applications PR leaders can activate now
- Hospitality: Menus, room keys, and posters become multilingual storytellers. Guests scan, watch, and chat to explore amenities, events, or local highlights. "This isn't just a new tool - it's the future of how hospitality connects." - Roger Conner, Communications Director, Marriott International (1977-2009)
- Healthcare & Pharmacy: Labels and discharge packets trigger videos and AI answers about meds, care plans, and telehealth - helping reduce readmissions and call volume. "This is the kind of innovation that moves healthcare forward." - Dr. Matthew Marano, Founder/Surgeon, Marano Eye Care Centers
- Retail & Consumer Brands: Packaging becomes interactive media that educates, promotes, and converts - right from the shelf or the home.
- Education & Museums: Exhibits respond with stories, media, and guided exploration for deeper engagement on-site.
Governance, compliance, and security
- Centralize voice and tone guidance for consistent brand expression.
- Update legal copy and disclosures everywhere at once.
- Set permissions and workflows so the right teams approve changes.
- Maintain data safeguards while offering localized experiences.
Measurement that matters
- Scans by object, location, market, and language.
- Video completion rates and click-through to destinations.
- Ask Strax engagement: guided questions used, open-ended queries, sentiment themes.
- Conversion events: bookings, purchases, signups, and service actions.
Why this fits modern comms
Strax centers on intent. The user chooses what to scan, then receives context-specific help without QR codes or ads. It's a clean path from curiosity to clarity - and a direct line from your object to your audience.
"We've taken AR and AI and combined them into something entirely new - a living, evolving conversation between people and the world around them," Singleton said.
About Strax Networks
Strax Networks, Inc. is a U.S.-based company focused on intent-driven AR and AI communication systems. Its patented global platform turns everyday objects into broadcast channels that deliver real-time video, AI dialogue, and live data across hospitality, healthcare, publishing, education, and entertainment. The company is endorsed by Historic Hotels of America and Historic Hotels Worldwide.
Learn more at straxnetworks.com. For teams building AI skills for comms workflows, see AI courses by job role.
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