Structured Launches AI-Native Platform to Activate Every Partner and Speed Channel Revenue
Structured released its AI-native Partner Marketing Execution Platform (PMEP), built to remove friction from partner activation and campaign execution at scale. Microsoft has deployed the platform across its global partner network-validating it across one of the largest channel ecosystems on the planet.
The shift is simple: partners stop wrestling with portals and content libraries. They describe their goal, and the platform builds, localizes, personalizes, and launches full-funnel campaigns automatically with governance and compliance handled behind the scenes.
Why this matters for partner marketing leaders
Most partner programs stall because execution is hard. Content is scattered, compliance is manual, and localization takes weeks.
Structured replaces that friction with a "Just Ask" experience or direct inputs for advanced users. The result: higher partner engagement, more campaigns in market, clearer pipeline attribution, and measurable indirect revenue.
As CEO Stacey Epstein puts it, "Friction has been the hidden tax in partner marketing. When execution is complicated, partners disengage. Structured removes that friction."
What Microsoft's global rollout signals
With 500,000+ partners and massive libraries of assets across regions, Microsoft is the stress test. The PMEP supports localized execution, workflow automation, and performance visibility at enterprise scale.
The deployment combines Structured's multi-agent architecture with Azure OpenAI Service inside Microsoft's secure cloud-unlocking scalable content generation and campaign orchestration worldwide. Learn more about Azure OpenAI Service.
How the platform works
Multi-agent workflows research markets, generate campaigns, enforce compliance, and orchestrate full-funnel execution. Generative AI handles personalization and localization across 130+ languages with built-in brand controls.
Partners can request campaigns conversationally, or power users can input specifics. Either way, the platform assembles assets, configures channels, and launches-then optimizes based on performance.
Core capabilities
- Agentic + generative AI: Multi-agent system that researches, drafts, optimizes, enforces compliance, and executes across channels.
- Centralized library: A single source of truth for approved assets, messaging, and integrated campaign templates with governance across regions.
- Automated localization + brand safety: Dynamic adaptation across 130+ languages with baked-in brand and regulatory controls.
- Pre-built, configurable campaigns: Full-funnel, multi-channel plays partners can co-brand and launch with minimal effort.
- Full-funnel orchestration: Coordinated execution across email, social, webinars, and paid media with workflow automation.
- Performance visibility: Real-time insight into partner engagement, campaign activity, and lead flow.
What changes for your channel strategy
- Activation becomes the default-partners can launch in minutes, not weeks.
- Brand and compliance scale globally without extra review cycles.
- Localization and personalization stop being side projects and start being standard.
- Pipeline attribution tightens with clean, consistent reporting across partners and regions.
Practical next steps for marketers
- Select 2-3 priority plays (new product, upsell, industry motion) and pilot with a cross-section of partners.
- Feed the platform with your best assets, regional rules, and brand standards up front.
- Define leading indicators (partner activation rate, time-to-launch, campaigns-in-market) and lagging indicators (MQLs, SQLs, sourced revenue).
- Enable partners with one short training and a clear "Ask": target, value prop, and next step.
- Review performance weekly; iterate messaging and channel mix based on early signal.
Proof points
Beyond Microsoft, Structured supports IBM, Google, Zoom, Dell, and ServiceNow, with a 98% enterprise retention rate. The company was named a Leader in the Forrester Wave: Partner Marketing Automation Platforms, Q2 2025, earning top scores across 11 criteria including AI innovation and customization.
Availability
The platform is available now. Learn more at structured.ai.
Additional learning
If you're formalizing an AI plan for partner marketing, this resource can help: AI Learning Path for Marketing Managers.
About Structured
Structured is an AI-native Partner Marketing Execution Platform that helps global enterprises and their partners collaborate, market, and grow together. Trusted by companies including IBM, Google, Zoom, Dell, and ServiceNow, Structured enables personalized, compliant, and scalable partner marketing through intelligent automation, orchestration, and analytics to drive measurable results across complex ecosystems.
Media Contact
Liz Whelan - liz@lwprconsulting.com
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