Sun Life benefits now accessible on Pasito, an AI-powered benefits education platform
Sun Life U.S. is making its benefits available on Pasito to streamline enrollment and improve employee decision-making. Pasito uses AI to read plan documents, connect to real-time payroll data, and explain options in plain English. For communications teams, this means fewer one-off questions, clearer messaging, and better enrollment outcomes.
Why this matters for Education, PR, and Communications teams
Employees struggle to compare benefits beyond medical and dental, especially as costs rise and coverage details vary by plan. Pasito's model reads plan documents directly to surface accurate, personalized information about Sun Life benefits alongside health insurance and other options.
The platform integrates with 200+ payroll administrators and considers factors like dependents, eligibility, and financial capacity. Employers get automated, branded communications and microsites that plug into their existing enrollment platform-giving HR and comms teams year-round support without manual lift.
- AI-backed decision support suggests the right mix of Sun Life benefits, health insurance, and complementary options.
- Automated communications and microsites improve engagement and reduce confusion.
- Plan-document reading increases accuracy, so messages match actual coverage details.
- Integrates with your chosen enrollment platform; ongoing support for HR comms.
- Sun Life group policyholders can be referred to Pasito starting January 1, 2026; employers contract directly with Pasito.
Data points you can use in your comms
- LIMRA's BEAT report: Over half of employees feel confident about dental, medical, retirement, and life insurance. Fewer than half feel as confident about short- and long-term disability and supplemental health coverages (accident, hospital, critical illness). Source
- Among employees who said their employer communicated benefits well, 86% felt confident in their enrollment decisions (LIMRA BEAT).
- Sun Life U.S. supports approximately 50 million Americans with benefits like dental, vision, disability, absence management, life, supplemental health, medical stop-loss, and healthcare navigation.
What this means for your enrollment strategy
- Prioritize the "harder" categories. Build simple explainers and quick comparisons for disability, hospital indemnity, critical illness, and accident coverage. Show how they work with HSAs/FSAs.
- Use segmentation. Coordinate with HRIS/payroll to target messages by life stage, eligibility, and plan fit-always with clear consent and privacy language.
- Make a single source of truth. Host a branded microsite with plan summaries, FAQs, calculators, and direct links to enroll.
- Automate your cadence. Schedule nudges before open enrollment, deadline reminders, and follow-ups after life events.
- Measure confidence, not just clicks. Track employee decision confidence alongside open rates, enrollment mix, and post-enrollment questions.
- Tighten the data loop. Ensure payroll and eligibility data is accurate to prevent mixed messages or outdated plan info.
Voices from the partnership
Joi Tillman, president, Group Benefits at Sun Life U.S., emphasized that benefits choices can be tricky and people want clear guidance that fits their budget and needs. She noted that Sun Life benefits help close coverage gaps and improve health and financial outcomes-and that pairing Sun Life's education with Pasito's technology will give members stronger decision support.
"Benefits should be a source of support, not stress," said Pauline Roteta, CEO of Pasito. "Our relationship with Sun Life reflects a shared mission: to meet people where they are and guide them through some of life's biggest decisions to ensure every employee has the coverage they deserve for themselves and their families."
Who are Sun Life and Pasito?
Sun Life is a global financial services organization offering asset management, wealth, insurance, and health solutions across multiple markets. As of September 30, 2025, the company reported C$1.62 trillion in assets under management and trades under the ticker SLF on the TSX, NYSE, and PSE.
Sun Life U.S. is one of the largest providers of employee and government benefits, supporting approximately 50 million Americans. Group insurance policies are issued by Sun Life Assurance Company of Canada (Wellesley Hills, Mass.), except in New York, where policies are issued by Sun Life and Health Insurance Company (U.S.) (Lansing, Mich.).
Pasito is a benefits experience platform that uses AI and data to simplify benefits education and access. Its AI agents generate personalized communications, recommendations, microsites, and benefits materials for employers and their teams.
Timing and next steps
- Sun Life group policyholders can be referred to Pasito beginning January 1, 2026.
- Employers must contract directly with Pasito to use its services.
- Align HR, benefits, and comms now-map messages, data sources, and your enrollment flow so you're ready to plug in.
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