Superdry boosts global retail efficiency with AI-powered Cegid platform partnership

Superdry Streamlines Global Retail Operations with AI-Powered Cegid Platform

Superdry is enhancing its store operations through a strategic partnership with cloud management provider Cegid. The fashion retailer has adopted Cegid’s AI-powered Retail Store Excellence platform to improve efficiency across its international retail locations.

Replacing an outdated legacy system, the new platform offers greater flexibility and scalability. It enables head office teams to send targeted, branded communications tailored by region, store, or team. This ensures updates are relevant and actionable for each retail location.

Key Benefits of the New System

• Automated Task Management: Reduces administrative workloads, freeing store teams to focus more on customer experience.
• Real-Time Tracking: Offers immediate visibility into task progress and store performance.
• Improved Communication: Allows for precise, location-specific messaging that supports operational goals.

Liz Packe, Superdry’s global corporate communications manager, highlights that the system has eased pressure on head office teams. It also provides retail staff with the necessary tools to operate efficiently, commercially, and safely while meeting brand standards.

She emphasizes that the platform functions beyond task management — it is a trusted operational tool that helps the business do more with fewer resources.

Cegid’s Role in Supporting Retail Efficiency

Alan Holcroft, Cegid’s UK managing director, expressed pride in supporting Superdry, an iconic British brand with a global footprint. He noted that helping the retailer maintain agility and drive operational improvements aligns with Cegid’s mission to simplify and improve retail execution.

For retail managers seeking to improve operational workflows and adopt AI-driven task management, solutions like Cegid’s platform demonstrate practical benefits in efficiency and communication effectiveness.

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