Superdry streamlines global store operations with AI-powered task management from Cegid

Superdry Enhances Store Operations with Cegid’s AI-Powered Platform

Superdry has upgraded its store operations by partnering with cloud management specialist Cegid, adopting the AI-driven Cegid Retail Store Excellence platform. This move addresses the limitations of its previous legacy system, which was increasingly difficult to adapt and scale across its global stores.

The Cegid platform offers smart, scalable task management that allows Superdry’s head office to send targeted, branded communications based on region, store, or team. This ensures all updates are clear, relevant, and actionable for store staff.

Efficiency Gains through Automation and Real-Time Tracking

Automated task management combined with real-time progress tracking has cut down administrative workload significantly. Store teams can now dedicate more time to improving customer experience rather than managing paperwork and manual updates.

Liz Packe, Global Corporate Communications Manager at Superdry, explained that with increasing demands on head office teams, the platform has saved countless hours. It provides assurance that retail teams have what they need to operate efficiently, safely, and in line with brand standards.

She described the platform as more than just a task manager — it’s a trusted tool that helps the company do more with less, and do it better.

Supporting Operational Agility in Retail

Alan Holcroft, UK Managing Director at Cegid, expressed pride in supporting Superdry, a British brand with a strong international presence. He highlighted that their mission is to simplify retail execution and improve effectiveness, which is clearly reflected in Superdry’s transformation.

This partnership shows how AI-driven platforms can streamline operations, reduce overhead, and enhance communication across dispersed retail teams.

• Targeted and clear communication by region and team
• Reduced admin time through automation
• Real-time task tracking for operational visibility
• Improved focus on customer experience

For operations professionals interested in leveraging AI and automation tools to improve retail or store management, exploring advanced training options can be valuable. Courses focused on AI task automation and retail operations may provide practical skills to implement similar solutions. Check out relevant AI automation courses to learn more.