Supermetrics AI Launches, Backed by 15 Years of Marketing Intelligence
Marketers want speed without losing accuracy. Supermetrics just rolled out a suite of AI features built into its enterprise platform to help teams move from insight to execution with less friction and more certainty.
The launch focuses on practical gains: getting trustworthy data, shortening analysis cycles, and cutting repetitive work in daily workflows. It's built in response to a clear ask from customers-fast, reliable ways to act on their data.
What's new
- Supermetrics Agents: Automation that sits inside your workflows, analyzes performance, and suggests next steps.
- AI integrations: Tools that generate insights and streamline reporting so teams can move from questions to decisions faster.
- Knowledge Graph foundation: A proprietary layer codified from 15 years of experience that sets data models and guardrails for accuracy and consistency across channels.
Why it matters for marketers
- Speed to decisions: Less time wrangling data, more time moving campaigns forward.
- Trustworthy outputs: Governance and consistent models reduce guessing and rework.
- Operational efficiency: Fewer fragmented tools, fewer manual steps, fewer "who owns what" handoffs.
Built for real use, not demos
Budgets are tighter and hype fatigue is real. Supermetrics positions this release as a credible alternative to bloated stacks and patchwork toolchains. The focus is simple: reliable data, automation that saves time, and AI that holds up in production.
Early results
Internal teams have reported up to a 90% cut in time to insight-moving from multi-step data prep to instant answers. That means faster learning cycles and faster adjustments to spend and creative.
From the company
"We saw a clear need among marketers for tools they can trust to guide smarter decisions," said Anssi Rusi, CEO of Supermetrics. "Marketers don't need more hype. They need reliable AI that simplifies their work and helps them make confident decisions that move campaigns forward. That's exactly what we built with Supermetrics AI."
How to put this to work
- Start with one channel or campaign where reporting lag slows you down. Pilot Agents there.
- Define guardrails: data sources, naming conventions, KPI thresholds, and approval flow.
- Automate your recurring reports first, then expand to insights and recommendations.
- Measure value weekly: hours saved, speed to decision, and impact on spend efficiency.
Where this fits in your stack
Supermetrics strengthens its position as a governed foundation for marketing data, analytics, and automation. The Knowledge Graph helps ensure consistency across sources while fitting into agentic ecosystems.
Learn more
Details and access are available at supermetrics.com.
About Supermetrics
Supermetrics is a Marketing Intelligence Platform serving 200,000+ companies in 120 countries. The company analyzes an estimated 15% of global ad spend, helping brands and agencies work confidently with privacy-first analytics. Founded in 2013 in Helsinki, Supermetrics has 360+ employees worldwide. Learn more at supermetrics.com.
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