Supermint Launches AI Creative Division
Supermint, the Paris-based production house known for bold advertising and striking visuals, has launched an AI Creative Division. This new team builds on their history of innovation and artistic quality.
AI as a Creative Tool
Supermint approaches AI as a tool to amplify human creativity, not replace it. AI opens new avenues for storytelling and visual expression, enabling artists to push creative limits further. The company has assembled a team of pioneering AI artists to lead this effort.
Meet the Artists
- Studio POC blends design, digital art, and AI to create elegant pieces that blur the line between physical objects and abstract ideas.
- Axel Engström is a Swedish photographer who uses AI to craft fictional scenes that feel strikingly real, exploring memory and illusion in our digital era.
- Sébastien Desmedt, a former art director, mixes classic visual styles with AI technology to tell stories in fresh ways and question perceptions of reality.
- Teri Studios, led by Teri Campbell, focuses on food, beverage, and packaging imagery, producing visuals that grab attention in commercial branding.
- Marcvs Group employs AI to build complex, layered compositions favored by cosmetic and fashion brands.
What This Means
The AI division complements Supermint’s existing talent. It opens creative possibilities across all media. As the Supermint team puts it: "AI unlocks what artists can really do."
For creatives looking to explore AI-driven art and production, training resources like Complete AI Training offer courses that can help develop relevant skills.
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