Talabat sponsors KPRA's International Conference on AI in PR and Customer Service: What PR teams can use now
Kuwait - January 11, 2026. Image Courtesy: talabat.
Talabat concluded its strategic sponsorship of the Kuwait Public Relations Association's International Conference on Artificial Intelligence in Public Relations and Customer Service, held under the theme "Innovation… Communication… Future". The event convened national and international experts across PR, corporate communications, customer service, and digital services, aligning discussions with Kuwait Vision 2035 goals.
The conference took place under the patronage of His Excellency Abdulrahman Baddah Al-Mutairi, Minister of Information and Culture and Minister of State for Youth Affairs. Sessions focused on how AI can make PR and customer operations more effective, secure, and accountable across both public and private sectors.
Why this matters for PR and customer service leaders
Talabat was recognized for its support and received the "Best Influential Company in Community Awareness" award, accepted by Abdullah Al-Mansour, Director of Communications, Public Affairs, and Corporate Responsibility at talabat Kuwait. Al-Mansour joined the main panel on "Digital Transformation in Public Relations and Media," putting a spotlight on practical adoption, not hype.
He explained: "At talabat, we adopt a dual approach to investment. As we develop advanced smart tools to enhance operational efficiency, we prioritize investing in our human capital to ensure they possess the necessary skills to operate these tools. Integrating AI is not an end in itself, but rather a means to support informed and sustainable decision-making."
On competitive edge, he added: "Our accumulated knowledge of the Kuwaiti market over more than 22 years enables us to utilize AI more effectively, especially in content creation and audience engagement. We rely on AI as a proactive risk management tool through real-time monitoring of media and social media platforms, which enhances our ability to respond flexibly and responsibly."
Key themes from the agenda
- Digital PR strategies and measurable outcomes
- Innovation and entrepreneurship in PR and customer service
- Cybersecurity practices that protect brand trust
- Professional ethics and data privacy in AI-driven work
- AI and service excellence across customer touchpoints
- Vision 2035 priorities for PR and customer service in Kuwait
Hands-on workshops that moved theory into action
- AI-assisted decision making for PR leaders
- Cybersecurity and managing digital PR crises
- Digital transformation and innovation in customer service
- Data analysis and strategy building for comms teams
- Digital leadership and managing PR teams in the age of AI
What PR teams can apply right away
- Stand up real-time monitoring across media and social channels with clear escalation paths. Pair automation with human oversight for context and tone.
- Use AI to speed content ideation, variations, and localization. Keep editorial judgment, fact-checking, and approvals with your team.
- Document privacy, consent, and ethics guidelines for AI usage. Train staff on data handling and model limitations.
- Pilot AI in customer service analytics to spot friction points, sentiment shifts, and repetitive issues your team can resolve faster.
- Build cross-functional squads (PR, legal, IT, customer care) to stress-test crisis playbooks with simulated scenarios.
- Map your AI initiatives to clear KPIs tied to organizational goals, including service quality, response time, and reputation health.
The bigger picture
Talabat's sponsorship and participation signal ongoing investment in knowledge sharing and community awareness across Kuwait's PR and customer service ecosystem. The company's approach-pairing smart tools with skilled people-offers a practical blueprint for teams aiming to move from experimentation to reliable, day-to-day results.
If upskilling is on your roadmap, explore focused options for PR and customer roles here: AI courses by job.
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