COEY launches at CES 2026 to automate content creation at global scale
Ted Murphy, the pioneer who helped build influencer marketing into a mainstream channel, has launched COEY, an AI-first media technology company. Unveiled during CES 2026 in Las Vegas, COEY is built for an era where machine-generated content is reaching a historic tipping point.
"As the AI models improve, the distinction between man and machine will become a secondary concern for the consumer." - Ted Murphy
Why marketers should care
COEY projects that by 2028, half of all internet content will be AI-generated - a milestone it calls "The Content Crossover." For marketing leaders, the edge shifts to teams that combine autonomous speed with clear human intent and oversight.
The practical takeaway: treat AI as a production layer and a distribution filter. The systems that iterate at algorithm speed, monitored by smart human guardrails, will win attention more efficiently and more often.
From influence to automation: the acceptance cycle
Murphy has seen this movie before. In 2006, he launched the first influencer marketing platform and faced backlash over paid posts and authenticity. The market accepted it as the value became obvious - and a new industry formed.
We're seeing a similar shift with AI-generated creative. A recent NYU Stern study found fully AI-generated visual ads beat human benchmarks with up to a 19% lift in CTR. NYU Stern has been tracking this trend as quality rises and costs fall.
What COEY is building
COEY develops "Autonomous Content Machines" that produce high-fidelity output with variable levels of human oversight. That includes AI avatars, brand campaigns, long-form posts, and internal communications.
A flagship example is COEY Cast - a daily podcast produced end-to-end by AI. Research, synthesis, fact-checking, scripting, voice, and multi-platform publishing are automated, bringing episode costs down to just a few dollars, according to the company.
A three-pillar ecosystem
- AI Automation: Intelligent workflows that plug into existing marketing and sales stacks.
- AI Studios: High-volume production of AI-first video, audio, and visual assets without sacrificing quality.
- AI Media: A network of AI-led social channels and sites that doubles as a live R&D lab before client deployment.
What this means for your marketing team
- Audit your content pipeline. Identify repeatable tasks (research, outlines, first drafts, edits, variations, localization) that can be automated now.
- Define oversight tiers. Set clear rules for "fully autonomous," "human-in-the-loop," and "human-led" content types - and tie each to risk level.
- Run controlled pilots. Test AI-first creative against your current best performers with clean A/B frameworks and shared KPIs.
- Instrument for feedback. Track speed-to-publish, cost per asset, CTR/CVR, quality ratings, and brand safety flags so the system learns.
- Upskill the team. Level up prompt design, QA, and model governance with focused training for marketers. See AI certification for marketing specialists.
From stealth to scale
COEY has been operating in stealth and already counts Fortune 500 brands and leading AI firms as early customers. The company is now opening access to its platform and services.
Learn more at coey.com and explore CES coverage at ces.tech.
Quotes to note
"AI will become both the primary generator of content and the final arbiter of what is seen, shared, and amplified. Our mission is to scale human creativity through intelligent machine collaboration." - Ted Murphy
"Audiences will prioritize relevance, speed, quality, and intelligence of AI-driven content." - Ted Murphy
About COEY
COEY is an AI-first media technology company built to scale human creativity through intelligent machine collaboration. By operating its own media properties and deploying custom AI systems for brands, COEY provides a model-agnostic framework that evolves with the technology.
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