Frost & Sullivan Honors TP for AI-Enabled Revenue-as-a-Service in CX Outsourcing
TP has been recognized with the 2025 Global Competitive Strategy Leadership Recognition in the BPO Customer Experience Outsourcing industry for its AI-enabled Revenue-as-a-Service sales solution. The recognition highlights progress in reshaping how sales and customer engagement operate at scale-through innovation, clear strategy, and performance rigor.
SAN ANTONIO, Nov. 10, 2025 - Frost & Sullivan's independent analysis points to TP's strength in rethinking traditional sales models as customer expectations shift and technology demands rise. TP stands out for pairing innovation with emotional intelligence and a unified global operating model that delivers measurable outcomes.
According to Frost & Sullivan Principal Analyst Michael DeSalles, TP's AI platforms, data-driven hiring, and immersive training show the company grasps client challenges and focuses on results that matter-pipeline, conversion, and lifetime value. In short: the solution is built for outcomes, not activity.
What TP Is Doing Differently
With 47+ years in sales and operations and support across 300+ languages, TP has developed a global network of Revenue-as-a-Service hubs in Portugal, Spain, Colombia, Brazil, Canada, and Malaysia. The operating playbook blends high-tech orchestration with high-touch human engagement across both B2B and B2C.
Proprietary platforms use AI to improve lead quality, streamline execution, and surface real-time insights. Sales teams engage with precision, improving conversion rates and speeding sales cycles for clients around the world.
TP's OnTarget recruiting methodology applies a statistical model to identify top-performing talent before day one. The TP Digital Marketing Academy levels up account managers on digital marketing, reporting, and consultative selling-over 9,000 graduates have reached Consultant level, reinforcing a culture of continuous performance improvement.
"At TP, we help businesses grow with expert sales teams, smart automation, and deep industry know-how to create sales experiences that are effective, human, and built for modern B2B growth," said Daniel Trueman, RaaS President at TP.
About the Recognition
Frost & Sullivan's Customer Value Leadership Award recognizes companies that consistently create strong customer value and improve client ROI. It focuses on customer experience, technology innovation, and product strategy that translate into sustained performance advantages.
Why This Matters for Executives
- Shift from activity metrics to outcome accountability: pipeline quality, velocity, CAC, and revenue per rep.
- Systematize talent: use predictive hiring to lift ramp speed and reduce turnover risk.
- Pair AI with human skills: automation augments, while empathy and domain depth close deals.
- Run on real-time intelligence: feed next-best actions, pricing, and offers directly into the workflow.
- Operate globally, execute locally: unified standards with local nuance to protect brand and margin.
What to Do Next
- Audit your revenue stack: map lead sources, scoring, routing, training, and coaching. Cut what doesn't move revenue.
- Pilot a Revenue-as-a-Service program in 1-2 segments with clear KPIs (conversion, cycle time, AOV, retention). Time-box to 90 days.
- Instrument the pipeline: deploy dashboards that connect marketing spend to revenue and margin, not vanity metrics.
- Upgrade hiring: test statistical models for candidate screening and role fit; track ramp-time reduction and quota attainment.
- Invest in enablement: combine immersive training with live call feedback and scenario-based practice.
- Set governance: data standards, model monitoring, and compliance guardrails across markets.
For more on the awards program and industry analysis, visit Frost & Sullivan.
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