Thomson Geer splits into two brands, launches AI-focused legal practice
Australian law firm Thomson Geer has rebranded as Thomsons and created Faculti Lawyers, a separate incorporated legal practice designed to handle AI-driven legal work for institutional clients. The rebrand took effect on 25 May 2026.
Faculti Lawyers will employ around 114 staff and operate using its own AI platform. The practice targets institutional clients managing large portfolios of routine legal work where accuracy, speed and cost matter most.
Four practice areas to start
Faculti Lawyers will focus on banking, property, insurance and aged care. Thomsons chief executive partner Adrian Tembel said the split allows each brand to serve different client needs.
"Thomsons serves business, government and institutions on complex assignments, and Faculti Lawyers serves institutional clients managing large portfolios of business-as-usual legal work," Tembel said.
Why the split now
Tembel attributed the launch to rapid advances in AI adoption across the legal market. "The legal market is changing fast due to advancements and adoption of new technology, particularly AI," he said.
The firm operates six offices across Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra. Tembel confirmed the firm has no plans to expand beyond Australia.
For legal professionals looking to understand how AI is reshaping practice areas, AI for Legal covers the technology's application in legal work. Those supporting case management and routine legal tasks may find AI Learning Path for Paralegals relevant to the type of work Faculti Lawyers will handle.
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