Top 10 AI Tools Viet Nam Marketers Should Know in 2025: From ChatGPT to AI Hay

Top 10 AI Tools Every Marketing Professional in Viet Nam Should Know in 2025

Last updated: September 14, 2025

TL;DR

AI is standard issue for Viet Nam's marketers. 89% of businesses use AI in marketing; 78% of online users used an AI tool in the last three months. ChatGPT (81%) and Gemini (51%) lead usage. Local app AI Hay (~15M downloads) accelerates content and reaches youth audiences. Focus your stack on personalization, automation, and ROI.

Why 2025 matters

Adoption is high and expectations are higher. Consumers expect personalized journeys across e-commerce and social. SMEs still face integration costs and skill gaps, but the payoff is clear: faster ideation, tighter targeting, and measurable lift.

Government strategy and private investment are building local tools and data infra. Teams that pair strategy with hands-on workflows will win. For context, see Decision Lab's research on consumer AI use in Viet Nam and a field report on creators cutting video production time from 8-10 hours to ~2 hours.

• Decision Lab (research hub)
• VnExpress (industry reporting)

Table of Contents

• Methodology: How we chose these top 10 tools
• ChatGPT (OpenAI): Research, copywriting and campaign ideation
• Predis.ai: End-to-end social content generation
• Customers.ai: Multi-platform chatbots and unified inbox
• Hootsuite (OwlyWriter AI): Scheduling, AI suggestions and analytics
• Canva: AI-assisted creatives and brand kits for local teams
• ContentStudio: AI copywriting for ads, blogs and product pages
• Segment (CDP): Unify customer profiles for personalization
• DataRobot: Predictive analytics and campaign optimization
• AdRoll: Programmatic retargeting and cross-device advertising
• AI Hay: Local Vietnamese AI platforms and youth-focused channels
• Conclusion, Playbook, and FAQs

Methodology: How we chose these top 10 tools

• Real usage in Viet Nam: ChatGPT 81%, Gemini 51%; 55% of users pay for AI subscriptions.
• Local satisfaction: AI Hay ranks high with youth audiences and everyday Q&A use.
• Workflow impact: Creators report video time cut from ~8-10 hours to ~2 using AI.
• SME fit: Clear pricing, freemium where possible, and quick integrations with social/commerce stacks.
• Personalization and data: Tools that support identity resolution, consent, and measurable ROI.

ChatGPT (OpenAI): Research, copywriting and campaign ideation

For fast research, translation, briefs, and first-draft concepts in Vietnamese, this is the workhorse. Decision Lab reports 81% usage among local AI users and strong use for professional tasks. Use it to draft multi-channel copy, then refine for platform tone (TikTok, Zalo, Facebook) and cultural nuance.

• Best for: Creative sprints, headlines, scripts, translation, brand voice testing.
• VN fit: Rapid bilingual drafts; strong for short-form hooks and post variations.
• Pro tip: Maintain a prompt library for voice, CTAs, and compliance notes.

Predis.ai: End-to-end social content generation

Turn a single prompt into carousels, captions, short UGC-style videos, and schedule them from one place. Strong user ratings and a workflow that fits creator and SME needs.

• Formats: Posts, carousels, images, Reels/Shorts, captions, basic competitor cues.
• Pricing: Free plan (~15 AI posts/month, watermark). Paid tiers scale with teams.
• Watch-outs: Outputs are editable but can feel generic. Add emotion and sharper CTAs.

Customers.ai: Multi-platform chatbots and unified inbox

Build one conversational flow and deploy on Messenger, SMS, and web chat. Capture leads 24/7, then route to a unified inbox with live-takeover. Integrates with Facebook Ads, Zapier, and WordPress-fast path to ROI for SMEs.

• Why it works: Always-on lead capture plus quick handoff to humans when needed.
• Pricing: Free tier available; PRO starts around USD 21.75/month.
• Use cases: Product Q&A, promo flows, quiz funnels, and remarketing list building.

Hootsuite (OwlyWriter AI): Scheduling, AI suggestions and analytics

Generate caption variations and hashtags, then schedule with recommended publish times. Analytics help you test copy and cadence without guesswork.

• AI details: Token model (e.g., 300 tokens/month) tied to approval workflows.
• VN fit: One calendar for Instagram, Facebook, TikTok, LinkedIn, and more.
• Tip: Build a caption formula bank and A/B test hooks vs. outcomes weekly.

Canva: AI-assisted creatives and brand kits for local teams

Keep brand identity tight while scaling output. Templates, brand kits, and quick variants speed creative rounds across ads, marketplaces, and social.

• Workflows: Batch export sizes, rapid colorways, Vietnamese-first prompt notes.
• Team play: Shared kits and comments keep freelancers and in-house aligned.
• Skill boost: Consider structured prompt training to keep tone and visuals consistent.

ContentStudio: AI copywriting for ads, blogs and product pages

One place for AI writing, scheduling, and analytics. Create ad copy, product descriptions, and captions; publish across networks; measure what moves the needle.

• Why creatives like it: Fast drafting plus a calendar that actually gets used.
• Proof: Case studies report notable delivery-time reductions in content pipelines.
• Play: Build headline and thumb-stopper variants, then prune using analytics.

Segment (Customer Data Platforms): Unify customer profiles for personalization

A CDP merges clicks, carts, chats, and emails into one profile for timely, relevant messaging. This reduces waste and lifts conversion by matching creative to precise audience moments.

• Start small: Resolve identities, enrich profiles, and sync audiences back to ads and email.
• Creative impact: Tighter segments mean clearer briefs and fewer off-brand iterations.
• Governance: Centralize consent and retention; audit trails save headaches later.

DataRobot: Predictive analytics and campaign optimization

Forecast demand by SKU and store, plan promo timing, and align budgets with actual lift. No-code paths help analysts ship forecasts without waiting in line.

• Use cases: Seasonal spikes, Tet promotions, inventory risk, channel mix allocation.
• Scale: Multi-series models across thousands of SKUs/stores.
• Ops: Deploy to CRM/ads with monitoring, drift checks, and explainability.

AdRoll: Programmatic retargeting and cross-device advertising

Dynamic retargeting shows the exact products people viewed, improving CTR and lowering CPA compared to static ads. Follow visitors across display, social, email, and apps.

• Best practices: Frequency caps, exclusions for converters, strong product imagery.
• Setup: Pixel + product feed + creative rotation to fight ad fatigue.
• Goal: Shorten return-to-buy windows and protect ROAS.

AI Hay: Local Vietnamese AI platforms and youth-focused channels

A popular Vietnamese Q&A-style AI with high satisfaction among younger users. Reported ~15M downloads and ~100M monthly Q&A interactions make it a useful discovery surface.

• Why creatives should care: Trend sensing, youth insights, and conversational formats.
• Plays: Topic mining, micro-explainers, and campaign hooks that match Gen Z tone.

Conclusion

Pick tools that compress time and increase signal. Prove ROI on one use case, then scale. With clear briefs, lightweight governance, and weekly iteration, these ten tools form a practical, VN-ready stack for personalization, automation, and measurable outcomes.

Practical playbook for Viet Nam creative teams

• Start with one proof: Retargeting on a single product line, or a forecast for a top SKU.
• Measure time saved: Concepts per hour, posts per week, edits per asset.
• Tighten data flows: Consent, retention, approval steps. Keep a simple log.
• Upskill: Set a two-hour weekly block for prompt systems, A/B logs, and tool mastery.

Want structured upskilling? Explore focused learning paths built for marketing roles here: Courses by Job and ChatGPT training.

Frequently Asked Questions

Which AI tools made the list?

ChatGPT, Predis.ai, Customers.ai, Hootsuite (OwlyWriter AI), Canva, ContentStudio, Segment (CDP), DataRobot, AdRoll, and AI Hay.

How widespread is AI use in Viet Nam?

Key 2025 signals: 78% of online Vietnamese used an AI tool in the last three months; 89% of businesses use AI in marketing; 73% of companies have integrated AI in operations. Platform usage: ChatGPT ~81%, Gemini ~51%. 55% pay for AI subscriptions. Gen Z leads at ~86% adoption.

What selection criteria did you use?

Actual usage in Viet Nam, willingness to pay, local satisfaction (including AI Hay), real workflow gains (e.g., video time cut to ~2 hours), SME-friendly pricing, easy integrations, and alignment with personalization and governance needs.

How should SMEs adopt these tools?

Run a small POC (one channel or SKU). Measure lift and time saved. Map tools to gaps: creative scale (Predis/ContentStudio/Canva), always-on chat (Customers.ai), scheduling and testing (Hootsuite), personalization (Segment), forecasting (DataRobot), and retargeting (AdRoll). Document consent and approvals early.

Any cost or limitation tips?

Freemium tiers often cap usage or watermark assets. Budget for entry plans and keep a human edit pass for tone, emotion, and CTAs. Always test, rotate creatives, and keep privacy hygiene tight.

Check out next: Why Viet Nam's AI market size and growth matter for your roadmap-then map tools to skills with this curated path: AI Certification for Marketing Specialists.